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Google May Be Stealing Mobile Traffic

alexkras.com

61–70 of 261 posts

Re: Google May Be Stealing Mobile Traffic

#61
> Explore the site further OR hit the back button to go back to Google search results

I set Google to open links in a new tab anyway so the X the OP is complaining about is actually exactly my browsing style to click X and go back to search results.

Re: Google May Be Stealing Mobile Traffic

#62
post #17

Earlier quoted context omitted.

can you imagine if every site that linked to yours had a bar at the top of your page that said "back to facebook" or "back to wikipedia"? mobile web users know how to use the back button but google is taking up your screen real-estate to drive traffic back to google. this reminds me of sites in the early web that used to link out to sites and frame them with a banner at the top. websites countered this with frame-bre…

Hugely agree - this feels like a dark pattern callback to one of the early web's uglier constructs. I mean - running a "we'll host your page for you in exchange for injecting a toolbar" service isn't necessarily an evil thing to do. But there's no reason to opt people into it just because they're tying to perform well on mobile.

I suspect the toolbar is there to clearly identify the origin URL. As you can see, safari gives you no hint that this page is not actually google: https://imgur.com/a/2BtMX

As for the X button, I suppose google wishes people to use google search result like a news reader. I agree that it is redundant with the back button but the interaction does seem faster (I suspect that the page is actually loaded in an iframe on top of the results page)

Re: Google May Be Stealing Mobile Traffic

#63

The whole idea of AMP seems like it's really the wrong way to solve the problem. If you remove all the third party JavaScript, fonts, large images and "like" buttons you'll have effectively the same. I guess it already messes up ads and analytics (although I'd assume Google's services still work), so what's the problem? Kind of related: I recently switched my blog from Wordpress to Hugo. I found a minimal theme, but…

If you say to thousands of developers "make your site faster", you'll have very little luck. How do you make it faster? Which optimisation is appropriate to make? What about all the 'tech debt' our pages have accumulated. AMP is a single 'framework' you can work with in making your site faster - it's just one thing to learn and reimplement your article pages from scratch. This is of course ignoring the "ecosystem" ca…

Just stick to PageSpeed/YSlow recommendations, don't rely on JavaScript (and AMP relies on JS).

Re: Google May Be Stealing Mobile Traffic

#64
post #46

The whole idea of AMP seems like it's really the wrong way to solve the problem. If you remove all the third party JavaScript, fonts, large images and "like" buttons you'll have effectively the same. I guess it already messes up ads and analytics (although I'd assume Google's services still work), so what's the problem? Kind of related: I recently switched my blog from Wordpress to Hugo. I found a minimal theme, but…

I also don't get it. Anyone that wants to provide a responsive web site (as in fast to use and load) should stick to plain HTML/CSS, no need for JavaScript or "patterns".

It's like people who develop those ideas can't notice when they dug themselves into a hole, and just think all the problems can be solved by more digging.

Re: Google May Be Stealing Mobile Traffic

#65
post #7

Hm. The x button he mentions is only visible if you got to the page from Google search. If you follow the direct link to the amp page then the header just mentions his original URL as the browser (mobile safari). I would say that such behaviour is quite consistent with mobile so... whatever.

can you imagine if every site that linked to yours had a bar at the top of your page that said "back to facebook" or "back to wikipedia"? mobile web users know how to use the back button but google is taking up your screen real-estate to drive traffic back to google. this reminds me of sites in the early web that used to link out to sites and frame them with a banner at the top. websites countered this with frame-bre…

That sounds a lot like the trick that Digg used to pull... People didn't like it one bit. It might well have been the final nail in their coffin.

Re: Google May Be Stealing Mobile Traffic

#66
post #28

Earlier quoted context omitted.

If you're willing to put in all the work to do it yourself, and also pay for CDN (though it probably won't be as good as Google's), then feel free to do it. But yeah, nothing's free. They give you this great technology, free access to their world-wide CDN, and better organic search results, at the cost of having the X button going back to search. Though I have no idea how the author things that the "X" button should…

>I have no idea how the author thinks that the "X" button should go back to the home page honestly He's not suggesting the "X" leads to the home [0] page, but to the actual "deeplink" page (blogpost, etc). I'm not the author, but here's my idea: Normal webpage: click result in Google, page loads (for a long time), I click reader view, read some, close reader view, explore the site. AMP page: allows me to skip the loa…

You hit the nail on the head. The cost to the publisher is added discoverablility of their other content and the ad revenue that comes from it (it also hits networks like Taboola hard).

Their success becomes ever more tied to Google for the next hit.

Re: Google May Be Stealing Mobile Traffic

#67
post #18
post #10

Earlier quoted context omitted.

Sure Google has no legal obligation to send the traffic to the site, but it is still sort of dishonest. Google convices people to install AMP under the premise that it will help them. Instead, it just allows Google to monetize other people's content, at the expense of the creator. It's hypocrital to bill AMP as an improved mobile experience, while sticking a big button at the top. Also hypocritical to penalize sites…

Well, it does help them -- it promotes their content ahead of those without AMP, and it still allows ads to be served from an approved ad network of the author's choosing [1]. As I wrote before, it's "more of a mutually-consented handholding with small amounts of arm-twisting" [2]. [1] https://www.ampproject.org/docs/reference/components/amp-ad#... [2] https://news.ycombinator.com/item?id=12299230

The approved ad network is the interesting bit. Quite a position of leverage for Google.

Re: Google May Be Stealing Mobile Traffic

#68
post #29

Earlier quoted context omitted.

Actually realised last week I hardly use google search anymore. And cant remember the last time i saw - let alone clicked on an ad (clickbait excluded). Not that I've switched to another search provider as much as search isn't the entry point to the internet it once was (especially with no google on tor sites). That techies like me dont rely on them any more and non techies all share stuff via facebook must be hurtin…

> That techies like me dont rely on them any more You're going to have to cite some data for that bold assertion. Lot's of techies outside of your bubble still use (and rely) on Google.

I'm drawing a distinction between use/rely and how it was previously.

Does anyone still have google search as their home page? And if they do, do they use it?

When was the last time you got past the first page of results? (and btw, its so rare that that people do now did you know if you get past the first couple of pages it checks whether you are a bot).

Im contrasting how it used to be (reading google results making up a good majority of the time online) to how it is now (no more than 1 or 2 pages a day, sometimes not even that in a week)

Re: Google May Be Stealing Mobile Traffic

#69
post #35

The whole idea of AMP seems like it's really the wrong way to solve the problem. If you remove all the third party JavaScript, fonts, large images and "like" buttons you'll have effectively the same. I guess it already messes up ads and analytics (although I'd assume Google's services still work), so what's the problem? Kind of related: I recently switched my blog from Wordpress to Hugo. I found a minimal theme, but…

In the last 5 years there was NO WORDPRESS THEME OR PLUGIN that I didn't have to modify. I never saw any WP theme that comes with minified CSS/JS, handles sidebars correctly - sidebar created after post content, generated by PHP not JS, generates correct tags, even one "modern" theme had links in sidebar with "nofollow"... "SEO-friendly" plugins that make blog generation time 3-5 times longer than before, of course J…

Agreed on the WP part. At the same time, when you make a WP theme from scratch, with Twig and without all the crap, your WP becomes surprisingly fast.

Hugo is a completely different thing, don't compare it to WP.

Re: Google May Be Stealing Mobile Traffic

#70
AMP is essentially Google's answer to people creating terrible web experiences. It's been discussed and documented a lot. Common webpages today load content from dozens of different ad, tracking and whatever hosts, take several megabytes to load. All well known, but people don't stop doing it.

Now Google comes along and says: You can't do it, let us do it. Which is perfectly reasonable from their point of view. And when I surf google news on my slow mobile connection I'm always happy when I see that a link is going to an amp target - because then I know it'll be loaded fast.

But you don't need Google to do that. If you don't like AMP nobody stops you from doing the same thing. Limit the amount of stuff you load into your page, reduce the third party content that you include to a sane number of hosts (something like 3 instead of 50), optimize your javascript, deploy HTTP/2. None of that is magic and you can have your fast webpage without any AMP.

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