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Google May Be Stealing Mobile Traffic

alexkras.com

41–50 of 261 posts

Re: Google May Be Stealing Mobile Traffic

#42

Earlier quoted context omitted.

When I heard about AMP, I didn't get warm fuzzies. I didn't exactly know how or why, but something told me that the main benefactor with this technology was Google, not the user, and certainly not the content provider. I can make pages faster without AMP by stripping the needless bloat and using a proper CDN. Why do I need this tech again, besides the artificial goad of page rank?

To be fair, as a user... I absolutely love AMP. (That being said, I dislike it as a content provider and as someone worried Google has too much power)

Yep, in the short-term it's a good thing for users because it means they can access the content they are looking for more quickly in a consistent format.

In the long run, it might be bad for users, as it could result in media producing less valuable content, and one big company having more control over distribution.

Re: Google May Be Stealing Mobile Traffic

#43
post #28

Earlier quoted context omitted.

When I heard about AMP, I didn't get warm fuzzies. I didn't exactly know how or why, but something told me that the main benefactor with this technology was Google, not the user, and certainly not the content provider. I can make pages faster without AMP by stripping the needless bloat and using a proper CDN. Why do I need this tech again, besides the artificial goad of page rank?

If you're willing to put in all the work to do it yourself, and also pay for CDN (though it probably won't be as good as Google's), then feel free to do it. But yeah, nothing's free. They give you this great technology, free access to their world-wide CDN, and better organic search results, at the cost of having the X button going back to search. Though I have no idea how the author things that the "X" button should…

The same can be said about AMP. Google is not going to port your site to support AMP for you. You have to put in all the work yourself.

Re: Google May Be Stealing Mobile Traffic

#45

Earlier quoted context omitted.

I think you are missing one point though - Having that AMP message with the lightning symbol next to your search result in the rich snippet as well as coming up as a result in the carousel at the top of the search results (search for some news terms and you will see what I am talking about) increases organic search traffic as well as CTR. Almost all of the media companies are doing it for that reason and actually mak…

You have a good point, but how Google approaches this problem is wrong in my opinion. Why can't they just rank the page by the amount of junk it has in the first place, instead of actively looking for an AMP-optimized page? If they were doing that, the media companies (and any other site which isn't in the deep web) would be working towards making their content minimal at the core, not branching off with an "optimize…

Page speed is still a ranking factor. Optimizing pages and reducing bloat does have a positive effect in all SERPs. By my understanding though, AMP is more specific to mobile. A light page may or may not render well on mobile, but AMP pages almost always will.

I'm still undecided on if I like AMP or not, but I do see the reason for the distinction.

Re: Google May Be Stealing Mobile Traffic

#46

The whole idea of AMP seems like it's really the wrong way to solve the problem. If you remove all the third party JavaScript, fonts, large images and "like" buttons you'll have effectively the same. I guess it already messes up ads and analytics (although I'd assume Google's services still work), so what's the problem? Kind of related: I recently switched my blog from Wordpress to Hugo. I found a minimal theme, but…

I also don't get it.

Anyone that wants to provide a responsive web site (as in fast to use and load) should stick to plain HTML/CSS, no need for JavaScript or "patterns".

Re: Google May Be Stealing Mobile Traffic

#47
post #19

Earlier quoted context omitted.

can you imagine if every site that linked to yours had a bar at the top of your page that said "back to facebook" or "back to wikipedia"? mobile web users know how to use the back button but google is taking up your screen real-estate to drive traffic back to google. this reminds me of sites in the early web that used to link out to sites and frame them with a banner at the top. websites countered this with frame-bre…

> can you imagine if every site that linked to yours had a bar at the top of your page that said "back to facebook" or "back to wikipedia"? I saw a site do this yesterday. It was so noticeable because I only permit same-origin JavaScript and the whole site broke (most actually work). Then I realised there is an intermediary providing this service: http://linkis.com/ It is the worst of all things.

you can detect if your page is running inside iframe and if so, make the browser to load only your page, to get rid of services such as linkis.com

Re: Google May Be Stealing Mobile Traffic

#48
post #28

Earlier quoted context omitted.

When I heard about AMP, I didn't get warm fuzzies. I didn't exactly know how or why, but something told me that the main benefactor with this technology was Google, not the user, and certainly not the content provider. I can make pages faster without AMP by stripping the needless bloat and using a proper CDN. Why do I need this tech again, besides the artificial goad of page rank?

If you're willing to put in all the work to do it yourself, and also pay for CDN (though it probably won't be as good as Google's), then feel free to do it. But yeah, nothing's free. They give you this great technology, free access to their world-wide CDN, and better organic search results, at the cost of having the X button going back to search. Though I have no idea how the author things that the "X" button should…

>I have no idea how the author thinks that the "X" button should go back to the home page honestly

He's not suggesting the "X" leads to the home[0] page, but to the actual "deeplink" page (blogpost, etc).

I'm not the author, but here's my idea:

Normal webpage: click result in Google, page loads (for a long time), I click reader view, read some, close reader view, explore the site.

AMP page: allows me to skip the loading time & the click on 'reader view' and start reading directly (so far, so good), but then I close "(AMP) reader view" and want to explore the site. Instead I am back at square one, exactly where Google wants me to be.

[0] https://xkcd.com/869/

Re: Google May Be Stealing Mobile Traffic

#49
post #28

Earlier quoted context omitted.

When I heard about AMP, I didn't get warm fuzzies. I didn't exactly know how or why, but something told me that the main benefactor with this technology was Google, not the user, and certainly not the content provider. I can make pages faster without AMP by stripping the needless bloat and using a proper CDN. Why do I need this tech again, besides the artificial goad of page rank?

If you're willing to put in all the work to do it yourself, and also pay for CDN (though it probably won't be as good as Google's), then feel free to do it. But yeah, nothing's free. They give you this great technology, free access to their world-wide CDN, and better organic search results, at the cost of having the X button going back to search. Though I have no idea how the author things that the "X" button should…

[deleted]

Re: Google May Be Stealing Mobile Traffic

#50
post #29
post #15

Earlier quoted context omitted.

The author is regretfully realizing that in this day and age when so much of the discoverability of the web is dominated by Google, Facebook, and a handful other players, content is a commodity that these gatekeepers compete over for the privilege of serving as entry-points, and with it, getting analytics and ad network data. But on the plus side, it's a free CDN, if you're passionate about your content.

Actually realised last week I hardly use google search anymore. And cant remember the last time i saw - let alone clicked on an ad (clickbait excluded). Not that I've switched to another search provider as much as search isn't the entry point to the internet it once was (especially with no google on tor sites). That techies like me dont rely on them any more and non techies all share stuff via facebook must be hurtin…

What do you use instead when searching for something?
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