The whole idea of AMP seems like it's really the wrong way to solve the problem. If you remove all the third party JavaScript, fonts, large images and "like" buttons you'll have effectively the same. I guess it already messes up ads and analytics (although I'd assume Google's services still work), so what's the problem? Kind of related: I recently switched my blog from Wordpress to Hugo. I found a minimal theme, but…
I think you are missing one point though - Having that AMP message with the lightning symbol next to your search result in the rich snippet as well as coming up as a result in the carousel at the top of the search results (search for some news terms and you will see what I am talking about) increases organic search traffic as well as CTR. Almost all of the media companies are doing it for that reason and actually mak…
If they were doing that, the media companies (and any other site which isn't in the deep web) would be working towards making their content minimal at the core, not branching off with an "optimized" version of the page. This would make the browsing experience better for all devices, not just mobile users.