2.) Build your business (a few months...)
That's the winning formula. I wrote about this at length regarding Ryan Hoover & Product Hunt:
https://medium.com/@theunixbeard/product-hunt-s-rise-d49249a...
The title was "Product Hunt's Rise: An overnight success 1,834 days in the making"... Same exact story here except growing Indie shuffle took closer to 2,190 days!