Earlier quoted context omitted.
Which translates to "after years of work to establish a brand, this founder turned that brand into a successful business opportunity." A great story and excellent business sense, to be sure. The "10 months" part is typical headline speak.
It's almost like creating a successful business is something that takes a few years of focused effort as opposed to something you can do on the side.
I think building a business is always going to take a lot of focused effort. That said, I also think that getting an early start -- doing it on the side -- is a much smarter idea than quitting everything you have and launching into it head on.