The elephant in the room is that facebook wants to directly engage with their users in order to control the advertising aspect. This startup uses the side-effect of Facebook (platform for friends to share stuff) while cutting out the business value proposition (advertising). This is sad because I'm increasingly getting annoyed at Facebook's positionning between me and my friends. It's promoting behavior that is diffe…
This undoubtedly has very serious consequences beyond merely being annoying. Trending untrue news stories, encouraging post-true controversy and providing an echo chamber for these things to intensify and become ingrained.
And doing these things on a enormous scale to a huge percentage of the population such that vast swathes of people can no longer even agree on basic facts.
It would be interesting to see how much of the bizarre political events in the west are a result of social media in general and Facebook in particular.