I own 3 retail stores and am excited about this.
We have used GroupMe for a few years, but I am dissatisfied with how limited it is. Our team is not sitting at a computer all day and mostly needs to share information efficiently.
With 3 locations, it needs to be digital. With 2 shift blocks per day, 7 days per week, it is hard to keep everyone working collaboratively on things like promotions, social media marketing efforts, etc.
I also like that it includes the opportunity to work with other companies.
I am also a SaaS software vendor for retail store owners like me. I could definitely see integrating this into our app (ResaleAI.com) and had considered Slack and others. So yeah, I signed up to play with it internally first.
I am cautiously optimistic.