I think that fundamentally this is just a sign of people realizing that the meat industry can't ever be ethical. I'm expecting society to become maybe 50% vegetarian/vegan in the next couple of decades.
I think most people in this thread are new to animal rights theory. This TED talk from Dr. Melanie Joy is a good introduction to Carnism: https://www.youtube.com/watch?v=o0VrZPBskpg
There is no going back when you realise how fucked up this industry is. HN fellows, we are willing to make the world a better place, right? How about not taking part in one of the worst crimes in history?