Snapchat Releases First Hardware Product, Spectacles
271–280 of 342 posts
Re: Snapchat Releases First Hardware Product, Spectacles
#272Earlier quoted context omitted.
Does the typical snapchat user hang out on HN? When I think of snapchats core audience I think 18 year olds who are "super social" and care a lot about fashion and "new stuff". Not saying it can't overlap, but still.
Their audience still has tons of 20-somethings [0], and a lot of topics on HN are catered toward startups, which are (like it or not) biased toward 20- and 30-somethings. [0]: http://www.recode.net/2015/3/26/11560724/heres-the-chart-tha...
Re: Snapchat Releases First Hardware Product, Spectacles
#273This fixes everything broken about Google Glass. It's almost disturbing how much more on point this is: Of _course_ they're sunglasses. Of _course_ it's focused completely on video. Of _course_ it's marketed as being about sharing your memories as you lived them. Of _course_ you can only record 10 second videos at a time. Of _course_ snaps automatically sync to the app. Of _course_ they're designed to appeal to young…
What about the problem of some people freaking out if they feel like they're being filmed?
Unlike google glass, recording and broadcasting to the Internet is the only purpose for this product.
Re: Snapchat Releases First Hardware Product, Spectacles
#274I think this is brilliant. Even the press details seem perfectly crafted, with one article referencing Evan's "supermodel girlfriend." Snapchat can win here based on brand alone. The hardware features are a plus, but they're going to sell a lifestyle. Think GoPro + Versace. Commenters here are caught up in the tech. It's not the tech. Get a few celebrities in these, people will buy them and barely use the recording f…
One step closer to a Black Mirror episode :)
Re: Snapchat Releases First Hardware Product, Spectacles
#275I think Apple needs acquihire snapchat and promote Evan as the new Apple CEO. I have zero hate for Cook and think he is great CEO. But Evan is shaping up to have some the most modern product prowess out there. I don't know if these spectacles will be a hit, but I think his choices are in the right direction.
Re: Snapchat Releases First Hardware Product, Spectacles
#276This person has never seen the Snapchat interface.
Re: Snapchat Releases First Hardware Product, Spectacles
#277Earlier quoted context omitted.
Dead serious. "Cool" is all this product needs to be successful. People buy sunglasses. People like Snapchat. At $129 this is a no-brainer. Don't underestimate the power of social signaling.
> Don't underestimate the power of social signaling. You mean the social signaling that is going to brand these users as "glassholes" as well? >At $129 this is a no-brainer. Please step out of your tech bubble. Most snapchat users are teenagers or college-age persons who absolutely do not have $129 to drop on a pair of novelty sunglasses.
Re: Snapchat Releases First Hardware Product, Spectacles
#278Earlier quoted context omitted.
Dead serious. "Cool" is all this product needs to be successful. People buy sunglasses. People like Snapchat. At $129 this is a no-brainer. Don't underestimate the power of social signaling.
> Don't underestimate the power of social signaling. You mean the social signaling that is going to brand these users as "glassholes" as well? >At $129 this is a no-brainer. Please step out of your tech bubble. Most snapchat users are teenagers or college-age persons who absolutely do not have $129 to drop on a pair of novelty sunglasses.
Re: Snapchat Releases First Hardware Product, Spectacles
#279Re: Snapchat Releases First Hardware Product, Spectacles
#280Earlier quoted context omitted.
> Don't underestimate the power of social signaling. You mean the social signaling that is going to brand these users as "glassholes" as well? >At $129 this is a no-brainer. Please step out of your tech bubble. Most snapchat users are teenagers or college-age persons who absolutely do not have $129 to drop on a pair of novelty sunglasses.
Kanye did one of his popup stores near my house recently. Line of teenagers two blocks long waiting to buy $400 T-shirts. If it's cool, they'll find the $.