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Snapchat Releases First Hardware Product, Spectacles

wsj.com

271–280 of 342 posts

Re: Snapchat Releases First Hardware Product, Spectacles

#271
I think Apple needs acquihire snapchat and promote Evan as the new Apple CEO. I have zero hate for Cook and think he is great CEO. But Evan is shaping up to have some the most modern product prowess out there. I don't know if these spectacles will be a hit, but I think his choices are in the right direction.

Re: Snapchat Releases First Hardware Product, Spectacles

#272

Earlier quoted context omitted.

Does the typical snapchat user hang out on HN? When I think of snapchats core audience I think 18 year olds who are "super social" and care a lot about fashion and "new stuff". Not saying it can't overlap, but still.

Their audience still has tons of 20-somethings [0], and a lot of topics on HN are catered toward startups, which are (like it or not) biased toward 20- and 30-somethings. [0]: http://www.recode.net/2015/3/26/11560724/heres-the-chart-tha...

Yeah but "20-something" is really not a group, I know LOADS of 20-something people. Many of them use snapchat but none of them use HN.

Re: Snapchat Releases First Hardware Product, Spectacles

#273

This fixes everything broken about Google Glass. It's almost disturbing how much more on point this is: Of _course_ they're sunglasses. Of _course_ it's focused completely on video. Of _course_ it's marketed as being about sharing your memories as you lived them. Of _course_ you can only record 10 second videos at a time. Of _course_ snaps automatically sync to the app. Of _course_ they're designed to appeal to young…

What about the problem of some people freaking out if they feel like they're being filmed?

Agree. I would want to avoid people who use these.

Unlike google glass, recording and broadcasting to the Internet is the only purpose for this product.

Re: Snapchat Releases First Hardware Product, Spectacles

#274
post #221

I think this is brilliant. Even the press details seem perfectly crafted, with one article referencing Evan's "supermodel girlfriend." Snapchat can win here based on brand alone. The hardware features are a plus, but they're going to sell a lifestyle. Think GoPro + Versace. Commenters here are caught up in the tech. It's not the tech. Get a few celebrities in these, people will buy them and barely use the recording f…

One step closer to a Black Mirror episode :)

Exactly my train of thought. Gets me thinking of the actual advantages of such a thing, is it really necessary?

Re: Snapchat Releases First Hardware Product, Spectacles

#275

I think Apple needs acquihire snapchat and promote Evan as the new Apple CEO. I have zero hate for Cook and think he is great CEO. But Evan is shaping up to have some the most modern product prowess out there. I don't know if these spectacles will be a hit, but I think his choices are in the right direction.

honestly evan is the best person in this world. give him all the money, all the supermodels,and promote him to president.

Re: Snapchat Releases First Hardware Product, Spectacles

#277

Earlier quoted context omitted.

Dead serious. "Cool" is all this product needs to be successful. People buy sunglasses. People like Snapchat. At $129 this is a no-brainer. Don't underestimate the power of social signaling.

> Don't underestimate the power of social signaling. You mean the social signaling that is going to brand these users as "glassholes" as well? >At $129 this is a no-brainer. Please step out of your tech bubble. Most snapchat users are teenagers or college-age persons who absolutely do not have $129 to drop on a pair of novelty sunglasses.

Kanye did one of his popup stores near my house recently. Line of teenagers two blocks long waiting to buy $400 T-shirts. If it's cool, they'll find the $.

Re: Snapchat Releases First Hardware Product, Spectacles

#278

Earlier quoted context omitted.

Dead serious. "Cool" is all this product needs to be successful. People buy sunglasses. People like Snapchat. At $129 this is a no-brainer. Don't underestimate the power of social signaling.

> Don't underestimate the power of social signaling. You mean the social signaling that is going to brand these users as "glassholes" as well? >At $129 this is a no-brainer. Please step out of your tech bubble. Most snapchat users are teenagers or college-age persons who absolutely do not have $129 to drop on a pair of novelty sunglasses.

These are the same teenagers/college-age persons who own $600+ iPhones.

Re: Snapchat Releases First Hardware Product, Spectacles

#280
post #277

Earlier quoted context omitted.

> Don't underestimate the power of social signaling. You mean the social signaling that is going to brand these users as "glassholes" as well? >At $129 this is a no-brainer. Please step out of your tech bubble. Most snapchat users are teenagers or college-age persons who absolutely do not have $129 to drop on a pair of novelty sunglasses.

Kanye did one of his popup stores near my house recently. Line of teenagers two blocks long waiting to buy $400 T-shirts. If it's cool, they'll find the $.

Kanye is cool and his clothes have massive resale value. Clunky nerd gadgets spotlighted in the WSJ have neither.
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