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Two Out of Three Young Millennials Now Use an Ad Blocker

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Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#151
post #39

I hate Ads as much as next guy, but what will be the future of the internet without the Ads? where the revenue comes from? do we have to pay for every site that we use? I prefer a free content internet with reasonable amount of ads!!

https://utcc.utoronto.ca/~cks/space/blog/web/AdSupportedWebD...

> essentially all of the ad supported sites I visit are diversions.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#152
post #49

Earlier quoted context omitted.

yeah right! i don't know very much how to use a computer so i asked my cousin who is a professional hacker haha to set up the programs i use! i was blaffed to know that he installed a plug-in (that's how you spell it right?) that blocked all the ads that would appear in a website! how could i enjoy surfing the web without ads? real life has ads everywhere i go, so i called him immediately and ordered that he removed…

Since you appear to want to learn, I won't feel bad (or pedantic) in explaining that he installed an extension, which is a browser add-on. A plug-in is also a browser add-on, but is used to describe QuickTime, Flash, Java, etc. After I wrote the above, I double checked myself and, apparently, I am using Mozilla's definition. However, it seems Apple also differentiates among the terms add-on (the super-set), and exten…

There was an '/s' missing in his post.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#153
post #5

Everyone should install Millennials to Snake People. It's a great addon that makes the internet way better. https://chrome.google.com/webstore/detail/millennials-to-sna...

What's the alternative term you suggest? "People reaching young adulthood around the year 2000" seems a bit verbose.

X-Y year olds?

as in 66% percent of 18-24 year olds now use an ad blocker

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#154
post #87
post #39

I hate Ads as much as next guy, but what will be the future of the internet without the Ads? where the revenue comes from? do we have to pay for every site that we use? I prefer a free content internet with reasonable amount of ads!!

Same as the past probably before Ads. I'm willing to pay for content, but honestly only up to how much a site would get from me for an ad impression. I am not going to do $N/mo/yr for X sites however. Once I found out the sum total of what my ad impressions for every site amounts to about $10/yr, I am really annoyed that the ad industry and content publishers aren't coming up with their own google contributor type de…

What is your source for $10/year? That's quite interesting

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#155

I browse most of the time without extensions other than a cookie editor, since I've encountered a number of weird bugs in my company's own product that turned out not to be bugs but weird interactions with browser extensions I was running. I also read a lot of news articles both on big sites like the WSJ and whatever regional news outlets turn up in my news searches. That is to say that ad networks should (presumably…

Can attest...

Our site actually doesn't work if you are using uBlock. I fixed it at one point but... actually, I forget why it didn't get merged in.

Anyway, basically the response was almost "Who cares?"

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#156
post #87

Earlier quoted context omitted.

Same as the past probably before Ads. I'm willing to pay for content, but honestly only up to how much a site would get from me for an ad impression. I am not going to do $N/mo/yr for X sites however. Once I found out the sum total of what my ad impressions for every site amounts to about $10/yr, I am really annoyed that the ad industry and content publishers aren't coming up with their own google contributor type de…

What is your source for $10/year? That's quite interesting

https://air.mozilla.org/subscribe2web/

It was actually $6.20/year at that time. I've been generous with the $10/yr. I also consider $20/year a win for consumption companies as that would mean we could outbid ads for our own eyes. It seems stupid to have to say that but you'd be surprised how little money an individual makes on their own.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#157
post #20

As the most technical person in my network of friends and family I'm often the one they go to for computer help. For years one of the first things I do if I touch their computers is install uBlock. Lately a couple of them have gotten new computers and mentioned that they think it came with a virus because there ads everywhere on the internet.

Do they ever ask what's going on when a page complains about running an ad blocker?

Actually does that happen? I though the Ad-Blockers by now reroute to similar pages, who do not bitch?

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#158

Earlier quoted context omitted.

What is your source for $10/year? That's quite interesting

https://air.mozilla.org/subscribe2web/ It was actually $6.20/year at that time. I've been generous with the $10/yr. I also consider $20/year a win for consumption companies as that would mean we could outbid ads for our own eyes. It seems stupid to have to say that but you'd be surprised how little money an individual makes on their own.

Thanks. I definitely hear "nobody would want to actually pay for what their advertising value is actually worth" all the time. Personally, I'd happily pay more than $10 for the benefits.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#159
post #139

Earlier quoted context omitted.

In what sense is it only valid for advanced users? And how is either claim (1. doesn't protect / 2. increased attack surface) debatable?

1. AV solutions do in fact offer a lot of protection. 2. You will reduce you attack surface a lot more by not installing Flash, Java, and using an ad-blocker than not using AV.

Do they, though? Everything I've read over the past 5 years has claimed an 80-90% miss rate. On the other hand, often the first sign I see of an infection is that the virus scanner is disabled, so I suppose it acts as a kind of canary, in that sense.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#160
post #13

I temporarily disabled ghostery yesterday and ended up visiting the LA Times. Without an adblocker the loading / performance / experience was horrific! Long live the ad-free web!

Would you use LA Times if we'd convince them to implement the following user experience: https://demo.adtechmedia.io/atm-core/nytimes/www.nytimes.com... NOTE: Above article is from NY Times and is ONLY for demo purposes :)

No. why not just show some reasonable, small ads instead of slowing my page load time with 20 trackers and ad auction scripts.

If you host the ads on the original site and show them without JavaScript you can easily make it almost impossible to block.

Nickel and diming users isn't going to work either, if you want to get paid for the content you'll have to do an all-in deal like Netflix and hope people sign up.

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