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Two Out of Three Young Millennials Now Use an Ad Blocker

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Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#11

Post by idlewords »

TACIXAT wrote: post #5

Everyone should install Millennials to Snake People. It's a great addon that makes the internet way better. https://chrome.google.com/webstore/detail/millennials-to-sna...

It's a wonderful plugin, and it also has some great easter eggs in it for terms like 'Great Recession'. It saved the Internet for me.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#12

Post by dice »

throwawayReply wrote: post #2

Young Millenials? Are they different to "Young persons"? And what is an "Old Millenial"? Why not just describe the group of 18-24 year olds as "Young adults", which is what they are.

>what is an "Old Millenial"?

Someone currently in their early-to-mid 30s. End of Gen X, beginning of Millennials.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#14

Post by officemonkey »

pnathan wrote: post #6

An interesting point came through on Twitter yesterday: ads for/on TV are increasingly seen only by "the olds". This is going to be a fascinating turn of the worm as cord-based TV implodes further.

I've cut the cord 10 years ago, and (because I don't watch any sports) I _seldom_ watch live TV (Oscars, New Year's Eve, Thanksgiving Day Parade are some notable exceptions.)

My son (who never had broadcast TV) learned how to push the "skip ad" button on Youtube years before he could read.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#15

Post by intopieces »

throwawayReply wrote: post #2

Young Millenials? Are they different to "Young persons"? And what is an "Old Millenial"? Why not just describe the group of 18-24 year olds as "Young adults", which is what they are.

Millenial is a marketing term and the story is about marketing.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#16

Post by bbctol »

throwawayReply wrote: post #2

Young Millenials? Are they different to "Young persons"? And what is an "Old Millenial"? Why not just describe the group of 18-24 year olds as "Young adults", which is what they are.

Nobody knows. Anyone born between 1980 and 2005 is at risk of the label. It just means "those dang kids with their computer boxes."

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#19

Post by eistrati »

fatlasp wrote: post #13

I temporarily disabled ghostery yesterday and ended up visiting the LA Times. Without an adblocker the loading / performance / experience was horrific! Long live the ad-free web!

Would you use LA Times if we'd convince them to implement the following user experience:

https://demo.adtechmedia.io/atm-core/nytimes/www.nytimes.com...

NOTE: Above article is from NY Times and is ONLY for demo purposes :)

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#20

Post by jobu »

As the most technical person in my network of friends and family I'm often the one they go to for computer help. For years one of the first things I do if I touch their computers is install uBlock.

Lately a couple of them have gotten new computers and mentioned that they think it came with a virus because there ads everywhere on the internet.

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