Two Out of Three Young Millennials Now Use an Ad Blocker • Hacker News Board

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#111

Post by amyjess » Thu, Sep 22, 2016, 5:50 PM UTC

zorked wrote: post #21

dice wrote: post #12

Earlier quoted context omitted.

>what is an "Old Millenial"? Someone currently in their early-to-mid 30s. End of Gen X, beginning of Millennials.

What happened to Gen Y. Not catchy enough?

On the official forums for Strauss & Howe generational theory, the community uses "Gen Y" to refer to late-wave Gen X-ers and early-wave Millennials who have some of the social characteristics of both generations due to being on the cusp.

The exact years are nebulously-defined (cusps typically are, since they're unofficial extensions of the theory), but I've seen it defined as wide as people born 1977-1988. Mid-80s are almost universally accepted as part of the cusp, but how early or how late it extends beyond that seems to vary.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#112

Post by whamlastxmas » Thu, Sep 22, 2016, 5:52 PM UTC

epalmer wrote: post #40

bbctol wrote: post #16

Earlier quoted context omitted.

Nobody knows. Anyone born between 1980 and 2005 is at risk of the label. It just means "those dang kids with their computer boxes."

I was born in 1953 and I have a label. I'm a baby boomer. I'd rather be called a old curmudgeon or an old bald headed guy.

That's probably only because you have the cognizance to be shameful of what other people your age have done and are doing to the world. Most baby boomers don't have this.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#113

Post by sofaofthedamned » Thu, Sep 22, 2016, 5:56 PM UTC

libraryatnight wrote: post #65

Kiro wrote: post #28

Earlier quoted context omitted.

I hope you inform them before installing it. If someone installed something that's tampering with my browsing experience without telling me I would be pretty mad.

I agree, especially since even ublock occasionally gets caught by those 'you're using an ad-blocker' ads that tries to get you to either disable it or subscribe. That would really confuse, say, my mom if she had no idea she had an ad-blocker.

I just tell non technical people to open those tabs in an incognito window which invariably works fine.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#114

Post by Altaer » Thu, Sep 22, 2016, 5:58 PM UTC

awjr wrote: post #43

I use an Ad Blocker, but happily unblock sites that ask if I see they are not running a large number of scripts. However the reason I installed the Ad Blocker in the first place is the way some local newspaper sites in the UK (run by http://www.localworld.co.uk/ ) will try and run 50+ scripts and make it almost impossible to read the article. It was a defence reaction to abusive web sites.

I have a similar use case. I generally visit websites with adblock disabled, but will turn it on when I know I'm going to a website that has a lot of invasive ads. I would happily download an ad blocker that had a pre-populated white list of some sort.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#115

Post by eistrati » Thu, Sep 22, 2016, 5:59 PM UTC

ryukafalz wrote: post #104

eistrati wrote: post #19

Earlier quoted context omitted.

Would you use LA Times if we'd convince them to implement the following user experience: https://demo.adtechmedia.io/atm-core/nytimes/www.nytimes.com... NOTE: Above article is from NY Times and is ONLY for demo purposes :)

That is significantly better than a site filled with banner ads, and a small fee like 5 cents is something I'd actually be willing to pay for an article like that, if the payment process were that seamless. Thing is though, unless and until we have a standardized web payments API, I'm not sure it can be. If doing this required me to create accounts with every ad tech provider who wanted to offer something like this..…

It might not be very helpful in this context, but I'm an engineer and our company aims to empower publishers and content providers offer the best reader experience by building this solution white labeled, with low barrier of entry.

If this will evolve into a standardized web payments API, I'm on the same page with you (I don't think so). But quality journalism is struggling and solo micro-payments won't work, we all agree on that, so how can we help the freedom of speech remain free? Think about it ;)

P. S. By the way, like in software engineering, we target to reuse existing e-commerce (or m-commerce) processes for both authentication and payments, so in theory you should not be asked to create a new account. Instead reuse existing ones.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#116

Post by sofaofthedamned » Thu, Sep 22, 2016, 6:00 PM UTC

awjr wrote: post #43

I use an Ad Blocker, but happily unblock sites that ask if I see they are not running a large number of scripts. However the reason I installed the Ad Blocker in the first place is the way some local newspaper sites in the UK (run by http://www.localworld.co.uk/ ) will try and run 50+ scripts and make it almost impossible to read the article. It was a defence reaction to abusive web sites.

Local World are the worst offenders by far, their sites are unusable sometimes - full screen popups without a close button for example, especially on mobile.

Add that to their removal of experienced staff and replacing them with 18 year olds that think news is what you find when you search Twitter for your home town, or 'is this Gloucestershire's largest chip?' deserving of 4 'stories', it's no wonder local newspapers in the UK are going down hard.

Also, this deserves a mention:

http://dniln.blogspot.co.uk/

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#117

Post by mkalv » Thu, Sep 22, 2016, 6:03 PM UTC

I started using an adblocker in the aughts after a site I frequented served up a drive-by download from an infected ad network. Because of this, I never disable it even for sites I like.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#118

Post by whamlastxmas » Thu, Sep 22, 2016, 6:03 PM UTC

zeveb wrote: post #84

p0nce wrote: post #46

Earlier quoted context omitted.

"Millenials" is always used in combination with derogatory terms like "entitled, lazy, hopeless". Sometimes I wonder if boomers have _any_ idea of the frantic pace of today's workplace and how little power you can hope for, regardless of how much you work.

> Sometimes I wonder if boomers have _any_ idea of the frantic pace of today's workplace and how little power you can hope for, regardless of how much you work. Millennials have as much or more power than the boomers did when they started working. The difference is that they expect more, because they spent their childhoods getting participation trophies and being waited on hand and foot by adults concerned for their…

> The difference is that they expect more, because they spent their childhoods getting participation trophies and being waited on hand and foot by adults concerned for their comfort and 'safety.'

Bullshit. If millennials expect more, it's because they see the standard of living their parents and grandparents have and have had their entire life. They own homes that have gone up in value 5 fold. They owned homes at an early age. They got high paying jobs easily and costs of living were low.

Youth and young adult unemployment rates are shit if you don't ignore the "discouraged workers". We have expectations for young adults to take on tremendous levels of debt like never before. Housing prices are higher than ever before. Healthcare is more expensive than ever before. Millennials are having to pay into a social security system they see their parents or grandparents benefiting from, knowing (or often not knowing) they'll never get those same benefits despite all the money paid in.

The baby boomers are handing the millennials an entirely fucked up world. The environment is a disaster, politics are a disaster, the perpetual war and crony capitalism of the MIC is a disaster. Things will only get better once the boomers die off and we can rid ourselves of the "fuck you, got mine" generation.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#119

Post by tpeo » Thu, Sep 22, 2016, 6:03 PM UTC

mars4rp wrote: post #39

I hate Ads as much as next guy, but what will be the future of the internet without the Ads? where the revenue comes from? do we have to pay for every site that we use? I prefer a free content internet with reasonable amount of ads!!

Ads can be completely acceptable so long they don't detract from the user's experience. If loading times weren't so ridiculously afflicted by adserving and tracking scripts, then things would be fine.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#120

Post by eistrati » Thu, Sep 22, 2016, 6:07 PM UTC

sliverstorm wrote: post #108

eistrati wrote: post #72

Earlier quoted context omitted.

Fair point, but it's not a restaurant and educating readers this etiquette would be really tough. How about pay for reading and refund if you think it's not worth your money? Would you do that?

A simple method for that could be if the user closes the tab or navigates away before a fixed time period passes, such that it's clear they didn't have time to read much of the article, automatically cancel the payment.

I love this idea :) I hope you don't mind if I'll implement it ;)