Live data from Hacker News

Two Out of Three Young Millennials Now Use an Ad Blocker

scribblrs.com

101–110 of 178 posts

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#101
They make you do it. I just installed Adblock this morning, actually. I have been holding out this long. But some horrible -- I mean, truly horrible -- browsing experiences on a couple newspaper websites this morning pushed me over the line.

One can only take so much.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#102

Earlier quoted context omitted.

Ugh, no. Blurring the text not only kills performance but since it happens after page load is incredibly irritating. Nevermind all the irrating navigation that suddenly appeared around the edges of the page. Quora does this and it's why I will never, ever sign up for an account with them.

Imagine it's not blurring, but random replacement of alphanumeric characters that quickly replaces the original text in the article. Would you use it that way and which route: micro-payments or ads?

It does both; it not only replaces the characters with "random" ones (it may be rot13?) but it also blurs the text with a CSS effect of some type.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#103
post #6

An interesting point came through on Twitter yesterday: ads for/on TV are increasingly seen only by "the olds". This is going to be a fascinating turn of the worm as cord-based TV implodes further.

I've cut the cord 10 years ago, and (because I don't watch any sports) I _seldom_ watch live TV (Oscars, New Year's Eve, Thanksgiving Day Parade are some notable exceptions.) My son (who never had broadcast TV) learned how to push the "skip ad" button on Youtube years before he could read.

We get sports on the antenna, for free.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#104
post #13

I temporarily disabled ghostery yesterday and ended up visiting the LA Times. Without an adblocker the loading / performance / experience was horrific! Long live the ad-free web!

Would you use LA Times if we'd convince them to implement the following user experience: https://demo.adtechmedia.io/atm-core/nytimes/www.nytimes.com... NOTE: Above article is from NY Times and is ONLY for demo purposes :)

That is significantly better than a site filled with banner ads, and a small fee like 5 cents is something I'd actually be willing to pay for an article like that, if the payment process were that seamless.

Thing is though, unless and until we have a standardized web payments API, I'm not sure it can be. If doing this required me to create accounts with every ad tech provider who wanted to offer something like this... no thanks.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#105
post #43

I use an Ad Blocker, but happily unblock sites that ask if I see they are not running a large number of scripts. However the reason I installed the Ad Blocker in the first place is the way some local newspaper sites in the UK (run by http://www.localworld.co.uk/ ) will try and run 50+ scripts and make it almost impossible to read the article. It was a defence reaction to abusive web sites.

It's baffling how bad news websites can be, it almost seems intentional. Displaying text is one of the simplest jobs, and yet somehow your typical local news website is one of the most complicated, infuriating and burdensome websites out there.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#106

I browse most of the time without extensions other than a cookie editor, since I've encountered a number of weird bugs in my company's own product that turned out not to be bugs but weird interactions with browser extensions I was running. I also read a lot of news articles both on big sites like the WSJ and whatever regional news outlets turn up in my news searches. That is to say that ad networks should (presumably…

Whenever I browse without an adblocker, I get constant ads for my employer.

I work for a mid-size telecom that exclusively does B2B. There's no way an ad network would be serving up that many ads for that company unless their ad network knew I'm connected to it. It's also bizarre, because I'm the last person who needs to be advertised to about the company.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#107

Earlier quoted context omitted.

Would you use LA Times if we'd convince them to implement the following user experience: https://demo.adtechmedia.io/atm-core/nytimes/www.nytimes.com... NOTE: Above article is from NY Times and is ONLY for demo purposes :)

I thought when I first saw that page that it could be defeated with a simple inspect element, but it looks like when the atm-blurry is removed from the paragraph id's that the paragraphs themselves were all gibberish! I wonder if the text is randomly generated or if it's some kind of text-cypher. Either way, this type of paywall experience is significantly less annoying than a pop-up, but I personally would still be…

Interestingly the text is garbled after it's loaded. So if you view the page with JavaScript disabled, the original text is completely readable (no blur effect either). I assume this is an attempt to make the page accessible to robots but not to humans.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#108
post #62

Earlier quoted context omitted.

I would rather read the article first, and leave a tip if the article was noteworthy.

Fair point, but it's not a restaurant and educating readers this etiquette would be really tough. How about pay for reading and refund if you think it's not worth your money? Would you do that?

A simple method for that could be if the user closes the tab or navigates away before a fixed time period passes, such that it's clear they didn't have time to read much of the article, automatically cancel the payment.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#109
post #7

Young Millenials? Are they different to "Young persons"? And what is an "Old Millenial"? Why not just describe the group of 18-24 year olds as "Young adults", which is what they are.

Because Millennials is the most catchy term for a generation in a while (compared to gen x/y anyway), and so they keep extending what it applies to. As someone born in 1991, I genuinely thought I was really close to the end of the "millennial" generation, but apparently i'm almost a "young millennial"...

The Strauss & Howe definition is that Millennials were born 1982-2004. Generations typically last 20 years or so, so you're smack in the middle.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#110

I browse most of the time without extensions other than a cookie editor, since I've encountered a number of weird bugs in my company's own product that turned out not to be bugs but weird interactions with browser extensions I was running. I also read a lot of news articles both on big sites like the WSJ and whatever regional news outlets turn up in my news searches. That is to say that ad networks should (presumably…

I often joke that I'll believe "The machines are taking over" immediately after I get a relevant ad on Facebook. Of all places - they should know exactly what I like and what I would buy. They haven't got a clue.

I just finished "Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley" and there is a discussion about this in there. Turns out its very hard to get from "what you like" to "what I want to buy." Google actually has an advantage here, in that it is easier to identify search phrases that are part of the pre-buying process.
Post reply on HN