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Two Out of Three Young Millennials Now Use an Ad Blocker

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Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#41
post #24

Ad blocking is a textbook case of "prisoners' dilemma". And as someone that uses an ad blocker, I find the increasing popularity of ad blockers unnerving.

This is why I self-host my advertising and try to make them as high quality and relevant as possible (no animation, popups, etc). I have no idea if the concept could be replicated to other content verticals, but it has worked well for me.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#42
post #29

Who in that age cohort didn't experience the wild west days of shady Flash and Java applets, Punch the Monkey games, RealPlayer, Shockwave, Internet Explorer and all the other insecure crap we used to deal with. Raise your hand if you never got a virus and almost bricked the family computer doing something mostly innocuous... Ad-blocking may not be as essential to self-defense as it used to be, but old habits die har…

Only the things we defend again change, not the need for defense.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#43
I use an Ad Blocker, but happily unblock sites that ask if I see they are not running a large number of scripts.

However the reason I installed the Ad Blocker in the first place is the way some local newspaper sites in the UK (run by http://www.localworld.co.uk/) will try and run 50+ scripts and make it almost impossible to read the article.

It was a defence reaction to abusive web sites.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#44
post #13

I temporarily disabled ghostery yesterday and ended up visiting the LA Times. Without an adblocker the loading / performance / experience was horrific! Long live the ad-free web!

Would you use LA Times if we'd convince them to implement the following user experience: https://demo.adtechmedia.io/atm-core/nytimes/www.nytimes.com... NOTE: Above article is from NY Times and is ONLY for demo purposes :)

Nicely done - that was my first time experiencing "micro-payments". I'd be happy to pay on 5c per article as opposed to being tied to a subscription.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#45
post #20

As the most technical person in my network of friends and family I'm often the one they go to for computer help. For years one of the first things I do if I touch their computers is install uBlock. Lately a couple of them have gotten new computers and mentioned that they think it came with a virus because there ads everywhere on the internet.

Same here. It's become one of those standards steps that you take whenever you set up a new computer:

1. Install the OS (or remove the crap-ware from the manufacturer)

2. Install the OS updates/security packs/etc.

3. Install the anti-virus

4. Install the ad-blocker

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#46

Young Millenials? Are they different to "Young persons"? And what is an "Old Millenial"? Why not just describe the group of 18-24 year olds as "Young adults", which is what they are.

"Millenials" is always used in combination with derogatory terms like "entitled, lazy, hopeless". Sometimes I wonder if boomers have _any_ idea of the frantic pace of today's workplace and how little power you can hope for, regardless of how much you work.

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#47

I'm not where my position is relative to the rest of my generation, but for me it's all about practicality. I have no vendetta against advertising and I don't think it is inherently evil. I don't think it makes for a good content publishing model, but that is the content publishers choice. What bothers me is how intrusive and obnoxious they are. Large ads that pop up or take up 3/4 of the screen, can't click out beca…

I don't have any moral problem with ads and companies need to make money so I don't have an adblocker and I just don't visit sites with obnoxious ads. 90% of the sites I visit (i.e. google, facebook, stackoverflow, reddit, hackernews, xkcd, netflix, etc...) don't have annoying ads.

Oddly enough the only times I have really regretted turning off my ad blocker is when I'm watching videos where an unskippable ad longer than 10 seconds comes up or I go to some news site (which seems to 3/4 of the time have some full page popup or autoplaying video).

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#48

Young Millenials? Are they different to "Young persons"? And what is an "Old Millenial"? Why not just describe the group of 18-24 year olds as "Young adults", which is what they are.

Millennials Don't Exist! Adam Conover at Deep Shift - https://www.youtube.com/watch?v=-HFwok9SlQQ

Re: Two Out of Three Young Millennials Now Use an Ad Blocker

#49
post #28
post #20

As the most technical person in my network of friends and family I'm often the one they go to for computer help. For years one of the first things I do if I touch their computers is install uBlock. Lately a couple of them have gotten new computers and mentioned that they think it came with a virus because there ads everywhere on the internet.

I hope you inform them before installing it. If someone installed something that's tampering with my browsing experience without telling me I would be pretty mad.

yeah right! i don't know very much how to use a computer so i asked my cousin who is a professional hacker haha to set up the programs i use! i was blaffed to know that he installed a plug-in (that's how you spell it right?) that blocked all the ads that would appear in a website! how could i enjoy surfing the web without ads? real life has ads everywhere i go, so i called him immediately and ordered that he removed this "virus" that removed the ads!
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