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Show HN: I invented a caffeinated toothpaste

powertoothpaste.com

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Re: Show HN: I invented a caffeinated toothpaste

#61

Earlier quoted context omitted.

The popular opinion is that we already get enough fluoride in our water.

If you're lucky enough to live somewhere where the crazies haven't defluorinated your water because "you're polluting our pure water with chemicals..."

Crazies or people who actually care about environment? Fluorinating water must be one of the least efficient ways of doing this.

Re: Show HN: I invented a caffeinated toothpaste

#62
post #29

Earlier quoted context omitted.

I wrote a longer comment about this below, but the essential reason is: if I made fluoride a product requirement, I wouldn't have gotten to a release. It would have added a huge expense. Additionally, fluoride is much more important for children. As enamel is forming, fluoride interacts with it and strengthens it. Adults need far less (threshold dose effect) and for most people in the United States, they likely get e…

This is fair. I do think this should be a bit more prominent, though, because when I hear "toothpaste", I tend to assume it is fluoridated. Unfluoridated toothpaste is unusual enough that it should probably be called out right on the front of the box/tube, whereas right now it's kind of buried in a FAQ. Good job getting this off the ground, and best of luck with it.

Much appreciated! Based on this comment and others from HN, I think I'm going to add a whole section for Formulation/Ingredients, show the full label, talk about the process etc. Thank you again!

Re: Show HN: I invented a caffeinated toothpaste

#63

Earlier quoted context omitted.

If this is true, then I must be really out of touch. No one has expressed that opinion to me, nor have I seen it on Facebook in my News Feed (and I do occasionally see woo-woo stuff there). And I've certainly never heard a dentist say that. I'm not surprised that there are people who make this claim, but I would never have considered it "the popular opinion", or even a popular opinion.

The US Dept of Health and Human Services actually halved their recommendation for fluoride in water about six months ago. The reasoning is apparently that people in the US now get enough from other sources such as toothpaste, mouth washes, etc [1]. Note that they didn't /remove/ the recommendation for fluoride in water. They just reduced the recommended amount. 1: http://www.npr.org/sections/health-shots/2015/04/27/4…

Getting too much fluoride is something that can occur as well: https://en.wikipedia.org/wiki/Dental_fluorosis

Re: Show HN: I invented a caffeinated toothpaste

#64

Earlier quoted context omitted.

The popular opinion is that we already get enough fluoride in our water.

If you're lucky enough to live somewhere where the crazies haven't defluorinated your water because "you're polluting our pure water with chemicals..."

It's not the role of government to brush my teeth.

Re: Show HN: I invented a caffeinated toothpaste

#65

Earlier quoted context omitted.

I don't think my water has fluoride, though.

https://nccd.cdc.gov/DOH_MWF/Default/Default.aspx will tell you whether or not your water source should/shouldn't be flouridated if you live in the US.

Thanks ... but I live in Norway. I'm not sure any of the water is fluoridated here. In the states, however, everywhere I lived had fluoride in the water.

Re: Show HN: I invented a caffeinated toothpaste

#66

> Power Toothpaste does not contain Fluoride. We know many of you don't want fluoride in your toothpaste. This seems bizarre to me. People don't want fluoride in their toothpaste? Why not? Dentists seem pretty unanimous that everyone should brush twice a day with fluoride toothpaste.

Judging from this comment, the choice to remove fluoride seems to be a way to avoid additional FDA testing (including animal studies). https://news.ycombinator.com/item?id=12507965

Well, that is certainly a mountain of things to go through just for fluoride in toothpaste.

I find it amazing that only basic testing is needed for cosmetic products and something one is easily ingesting (slightly) on a day to day basis, but yet... fluoride requires animal testing?

I would think at this point, a simple chemical composition testing the fluorine levels would be appropriate enough. They obviously don't find the caffeine a threat enough to warrant such things in the product.

Re: Show HN: I invented a caffeinated toothpaste

#67
post #16
post #7

Hi Ian, cool product! What was it like dealing with cosmetic regulations? And why is toothpaste under cosmetic regulations, rather than healthcare?

Thank you! The FDA was created under the Food, Drugs, and Cosmetics Act. According to the law, everything they regulate falls into one of these categories. Sort of an animal/vegetable/mineral thing. Interestingly, toothpaste with fluoride is regulated as a drug, and without fluoride as a cosmetic. Not necessarily a big deal to be regulated as a drug... But as I dug into the regulations, I found it is actually still q…

Wow, just wow. This seems like one of those regulations that could be changed. Obviously the caffeine isn't a flagged substance: It would seem that a simple chemical composition test would be good enough to qualify a toothpaste - since we've done a lot of research on fluoride itself.

Re: Show HN: I invented a caffeinated toothpaste

#68
post #4

I invented the world’s first caffeinated toothpaste - get a rush while you brush! I’m a serial entrepreneur, YCW16. Though it is a simple idea, I went through at least 60 formula iterations before I got the flavor chemistry right. This toothpaste seriously works. I actually had to lower the caffeine content from the original version. Our toothpaste gives you a quick caffeine boost that works as soon as you start brus…

Quick questions: - What is the approximate equivalent caffeine content for, say, a 2 min morning brush? - Is it available and actually shipping, or am I "pre-ordering"? - No fluoride? Dentists say that's pretty important. Edit - to be clear, really loving the conecpt. I wish more random things had caffeine in them ;)

1) Full disclosure: I haven't run blood tests to figure out exactly how much caffeine you absorb brushing with my toothpaste. Here's what I can tell you: in 1 ml of toothpaste there is just under 80 mg of caffeine. 1 ml is a bit more toothpaste than the pea-sized amount of toothpaste that you should use, but less than the amount you see put on a brush in a toothpaste commercial. You don't swallow toothpaste and brush for a brief period, so there is incomplete absorption. Based on the reported experiences of people who have used Power Toothpaste, it's faster acting, but say an hour later, it doesn't feel like you've had a full mug of coffee

2) (almost) immediate shipping. I have a few hundred units fully packed and ready to ship. I put a label on them and USPS picks them up! So it might be a day or two before it gets shipped. More inventory that needs to be packed before shipment.

3) Addressed this elsewhere in greater detail elsewhere, but as an adult you need less fluoride than children, and you may be getting fluoride in your water. I might suggest looking into a fluoridated mouthwash, sold at pretty much any pharmacy. I also don't reccomend Power Toothpaste before bed, so you might use a regular, fluoridated toothpaste :)

Thanks for all of the questions!

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