> Power Toothpaste does not contain Fluoride. We know many of you don't want fluoride in your toothpaste. This seems bizarre to me. People don't want fluoride in their toothpaste? Why not? Dentists seem pretty unanimous that everyone should brush twice a day with fluoride toothpaste.
Yeah. Welcome to a world where beliefs are equivalent to facts. Even real life experiments like this:
> Power Toothpaste does not contain Fluoride. We know many of you don't want fluoride in your toothpaste. This seems bizarre to me. People don't want fluoride in their toothpaste? Why not? Dentists seem pretty unanimous that everyone should brush twice a day with fluoride toothpaste.
The popular opinion is that we already get enough fluoride in our water.
I invented the world’s first caffeinated toothpaste - get a rush while you brush! I’m a serial entrepreneur, YCW16. Though it is a simple idea, I went through at least 60 formula iterations before I got the flavor chemistry right. This toothpaste seriously works. I actually had to lower the caffeine content from the original version. Our toothpaste gives you a quick caffeine boost that works as soon as you start brus…
Your website does not contain a list of ingredients, nor do you show photos of your box with government required disclosures on it. You admit that your toothpaste does not have fluoride, but does it contain SLS, propylene glycol, DEA, glycerin, hydrated silica, or artificial sweeteners? If so, please discontinue your product or change your formula. None of those ingredients are safe for use in toothpaste and help cau…
With the comments about "fighting plaque like leading brands", I'm actually curious whether this is legal. I believe the active ingredients disclosure box is mandatory, although possibly it's on the face of the box we can't see.
I see that the toothpaste is legal (white-labelled from an approved factory), so this is just a labelling question.
I invented the world’s first caffeinated toothpaste - get a rush while you brush! I’m a serial entrepreneur, YCW16. Though it is a simple idea, I went through at least 60 formula iterations before I got the flavor chemistry right. This toothpaste seriously works. I actually had to lower the caffeine content from the original version. Our toothpaste gives you a quick caffeine boost that works as soon as you start brus…
Your website does not contain a list of ingredients, nor do you show photos of your box with government required disclosures on it. You admit that your toothpaste does not have fluoride, but does it contain SLS, propylene glycol, DEA, glycerin, hydrated silica, or artificial sweeteners? If so, please discontinue your product or change your formula. None of those ingredients are safe for use in toothpaste and help cau…
Piggybacking on this - Have you had any endorsements from dentists or medical professionals that this is safe to use?
Hi Ian, cool product! What was it like dealing with cosmetic regulations? And why is toothpaste under cosmetic regulations, rather than healthcare?
Thank you! The FDA was created under the Food, Drugs, and Cosmetics Act. According to the law, everything they regulate falls into one of these categories. Sort of an animal/vegetable/mineral thing. Interestingly, toothpaste with fluoride is regulated as a drug, and without fluoride as a cosmetic. Not necessarily a big deal to be regulated as a drug... But as I dug into the regulations, I found it is actually still quite difficult to go through all the hurdles to bring a new fluoridated toothpaste to market. Comparatively, a new fluoridated mouthwash is really easy, just basic stability testing. I actually had to submit a Freedom of Information Act request to get a copy of the testing procedures. They were really something. The document I got back was a scanned pdf of a copy of a mimeograph of a typewriter carbon copy. And the testing quite onerous. They actually required animal testing for any new formulation! Pretty crazy given the well understood process of fluoridating toothpaste. So to get a product release, I'm forgoing fluoride in this version that lets me be a cosmetic. The regulations here are much simpler. There's testing, clean room requirements, ingredient safety stuff, but comparatively much easier, and I partnered with a manufacturer with lots of experience that's here in the United States.
Hi Ian, cool product! What was it like dealing with cosmetic regulations? And why is toothpaste under cosmetic regulations, rather than healthcare?
Thank you! The FDA was created under the Food, Drugs, and Cosmetics Act. According to the law, everything they regulate falls into one of these categories. Sort of an animal/vegetable/mineral thing. Interestingly, toothpaste with fluoride is regulated as a drug, and without fluoride as a cosmetic. Not necessarily a big deal to be regulated as a drug... But as I dug into the regulations, I found it is actually still quite difficult to go through all the hurdles to bring a new fluoridated toothpaste to market. Comparatively, a new fluoridated mouthwash is really easy, just basic stability testing. I actually had to submit a Freedom of Information Act request to get a copy of the testing procedures. They were really something. The document I got back was a scanned pdf of a copy of a mimeograph of a typewriter carbon copy. And the testing quite onerous. They actually required animal testing for any new formulation! Pretty crazy given the well understood process of fluoridating toothpaste. So to get a product release, I'm forgoing fluoride in this version that lets me be a cosmetic. The regulations here are much simpler. There's testing, clean room requirements, ingredient safety stuff, but comparatively much easier, and I partnered with a manufacturer with lots of experience that's here in the United States.
I invented the world’s first caffeinated toothpaste - get a rush while you brush! I’m a serial entrepreneur, YCW16. Though it is a simple idea, I went through at least 60 formula iterations before I got the flavor chemistry right. This toothpaste seriously works. I actually had to lower the caffeine content from the original version. Our toothpaste gives you a quick caffeine boost that works as soon as you start brus…
Quick questions:
- What is the approximate equivalent caffeine content for, say, a 2 min morning brush?
- Is it available and actually shipping, or am I "pre-ordering"?
- No fluoride? Dentists say that's pretty important.
Edit - to be clear, really loving the conecpt. I wish more random things had caffeine in them ;)
I invented the world’s first caffeinated toothpaste - get a rush while you brush! I’m a serial entrepreneur, YCW16. Though it is a simple idea, I went through at least 60 formula iterations before I got the flavor chemistry right. This toothpaste seriously works. I actually had to lower the caffeine content from the original version. Our toothpaste gives you a quick caffeine boost that works as soon as you start brus…
Your website does not contain a list of ingredients, nor do you show photos of your box with government required disclosures on it. You admit that your toothpaste does not have fluoride, but does it contain SLS, propylene glycol, DEA, glycerin, hydrated silica, or artificial sweeteners? If so, please discontinue your product or change your formula. None of those ingredients are safe for use in toothpaste and help cau…
Yeah, my wife can't have SLS in her toothpaste at all. It'd be great to have an ingredients list somewhere.
> Power Toothpaste does not contain Fluoride. We know many of you don't want fluoride in your toothpaste. This seems bizarre to me. People don't want fluoride in their toothpaste? Why not? Dentists seem pretty unanimous that everyone should brush twice a day with fluoride toothpaste.
The popular opinion is that we already get enough fluoride in our water.
If you're lucky enough to live somewhere where the crazies haven't defluorinated your water because "you're polluting our pure water with chemicals..."