Can I just say how much I love the way public libraries have navigated themselves into the digital age? They are, as this piece points out, very popular places to access computers and the Internet, and many libraries offer a wealth of digital content. I can check out and instantly download e-books and audiobooks and movies from my library. It's certainly conceivable that they might have transitioned less well. There…
>Bookstores have felt those pains hard; it's not that people don't want content, but they want content in different forms, and a lot of bookstores just couldn't move fast enough. I'd say rather than people preferring digital, its the browsing and buying experience of the same old printed matter that needs to change for them to stay competitive. Bookstores have until now been little more than warehouses that store boo…
And a price close enough to that found online that you can get the close. Or you're going to get showroomed.
An alternative to having the price close enough is to have the price in the ballpark and have a sense of urgency such that the consumer will buy now. I have walked into Barnes and Noble and bought a book because I wanted it right then and I was out and about. Perhaps I could have had it for $5 cheaper on Amazon, but saving that $5 wasn't worth the wait.
Another alternative is to have (at least some of )the physical experience be purchased--hence the coffee shops in the bookstore--you can't get hot coffee via Amazon. (Yet?)