Earlier quoted context omitted.
> most people don't care about > their privacy online Apple are betting they will do, and I think that's prescient. Only need a few more Ashley Madisons to see a sea change in this area, and a browser that's been ahead of the curve for a long time has a lot to gain.
> > most people don't care about their privacy online > Apple are betting they will do No they're not. iCloud is still not end-to-end encrypted; iMessage users still trust Apple to verify identity; macOS and iOS users still cannot verify the source of the OSes they run. Apple may be betting that people care about online-privacy snake oil.
You can't blame people for not fully understanding how their data is protected. Even the average geek gets confused pretty quickly (I know I do).
People also chose their battles. Between facial recognition, revenge porn, online harassment, IMSI catchers, video surveillance, police overreach, and many other issues, they may not think of end-to-end encryption as a priority, but people do care about their privacy.
As techs, we have to do our part in explaining these things correctly, and also making sure we push forward legislation that helps protect people. This isn't something that will self-regulate.