As other comments have noted, the point is that the EU will not want to give the UK a good deal on leaving, because the EU does not want to give any encouragement to the other countries which want to leave the EU (some of which want to leave more strongly than the UK do - apparently). Secondly, why would the UK end up with a Norway or Switzerland deal, when the UK is the 5th largest economy in the world? This is unpr…
Whatever bilateral deals will be made post brexit, there will be a lot of shifting going on.