Earlier quoted context omitted.
> because Apple's popularity is sending some message that GPLv3 is poisonous Doesn't Linus' refusal of GPL3 damage its reputation much greater than Apple?
The Linux devs publicly denounced an early draft of GPLv3 and never reconsidered the question. Yeah, I think they just didn't feel like trying to understand it, and Linus's own anti-FSF attitude spreads to his followers.
[1] http://www.computerworld.com/article/2544276/network-softwar...