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VPAID ads destroy performance and are still served by major ad networks

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Re: VPAID ads destroy performance and are still served by major ad networks

#141

Post by mrweasel »

spiderfarmer wrote: post #122
mrweasel wrote: post #82

Earlier quoted context omitted.

Because they want to be able to switch ads very quickly, and they don't want to rely on you to supply the number of ad-displays. It's not a problem getting the correct data from your server logs, but it's not difficult to imagine someone fiddling with the number and indicating that they displayed far more ads than they really did.

Quickly changing the ad is a problem yes, but you can still track the views / clicks from with in the creative with HTML5 ads.

Aren't you then still forced to load JavaScript from a server that doesn't belong to you? I think that's sort of missing the point on what people want, which is "server everything from the publishers server".

Re: VPAID ads destroy performance and are still served by major ad networks

#142

Post by _Understated_ »

spiderfarmer wrote: post #133

What I would like in a new kind of Ad network: - all ads are responsive HTML5 ads - all resources are loaded over HTTPS - ads are based on your content, not on a profile of the user - ads can be requested server side by sending the URL where the ad will be displayed through an API. The response contains the ad code, as well as the expiration date - if you want, you can even download a package with all resources so ad…

Or perhaps, all ads are just plain html... no scripts or videos.

Re: VPAID ads destroy performance and are still served by major ad networks

#143

Post by VLM »

creshal wrote: post #108
wtbob wrote: post #104

Earlier quoted context omitted.

> It's so blatantly sexist and wrong it's almost funny again. Have you considered that it's blatantly sexist and right ? I.e., that perhaps no-one programmed the ad network to associate sewing kits with handbags, makeup & high-heeled shoes, that perhaps the ad serving AIs learnt that on their own? I wonder what we'll do when our AIs come to socially-unacceptable-but-true conclusions. Humans can be brow-beaten or pers…

> Have you considered that it's blatantly sexist and right? I buy an average of a hundred items on Amazon a year, among them all my – male – clothes. Your algorithms are just plain shit when a single purchase five years ago is somehow weighed more than the whole rest.

I buy my wife and daughter gifts using Amazon. I don't think its unreasonable or sexist or evil for an advertiser to assume I'll continue to buy gifts for my wife and daughter.

If the algorithm makes money I don't see the problem.

Re: VPAID ads destroy performance and are still served by major ad networks

#144

Post by lmm »

kbart wrote: post #126
pjc50 wrote: post #113

Earlier quoted context omitted.

Third parties and surveys e.g. https://en.wikipedia.org/wiki/Circulation_Verification_Counc... Similar to Nielsen ratings for television, they're approximate.

So why can't the same be done on websites? If numbers of views can't be confirmed without spying on users or trusting shady actors to do that for you, it means the business model that is based on this metric is skewed.

If one network offers approximate numbers from an expensive external audit and another network offers "exact" tracking through cookies etc., which network do you think advertisers will spend with?

Re: VPAID ads destroy performance and are still served by major ad networks

#146

Post by dingo_bat »

themartorana wrote: post #139
KB1JWQ wrote: post #137

Earlier quoted context omitted.

As a user, I'm requesting only YOUR content. I don't get a choice past that what your revenue model looks like. Your decision (or not) to host ads from various networks means that from my perspective, I visit your page and suddenly my performance / bandwidth turns to garbage. Ergo the lesson I learn is to not visit your site. How's that a net positive for content creators?

Were you planning on paying for the content otherwise?

If you were planning to add a payment option that is acceptable to me, sure!

Re: VPAID ads destroy performance and are still served by major ad networks

#147

Post by kbart »

a3n wrote: post #73

From the comments: > Peter Dahlberg > we, the publishers, get the full blame from our readers. That's because you are to blame. As far as I know nobdoy forces you to use those shitty ad networks. Look for a honest way to finance your business and don't whine. That actually makes a lot of sense. As long as Google et al. are making money from this, they have no incentive to change. Google, the automated rainbow monolit…

"The problem for me as a user, is how would I know the difference that such a site has, and then know that I can whitelist it?"

Simple. Write that in big, bold letters at the top of your site. You know, the same place where that autoplay video ad usually goes.

Re: VPAID ads destroy performance and are still served by major ad networks

#148

Post by spiderfarmer »

franciscop wrote: post #95
spiderfarmer wrote: post #53

Earlier quoted context omitted.

Do you mean publishers as well as advertisers?

I mean publishers

As a (former) marketer I can tell you that without affordable ways to advertise their services, a lot of SMB's would go bust and even more power would end up in the hands of large corporations. Advertising serves a purpose for both parties.

Re: VPAID ads destroy performance and are still served by major ad networks

#149

Post by KB1JWQ »

themartorana wrote: post #139
KB1JWQ wrote: post #137

Earlier quoted context omitted.

As a user, I'm requesting only YOUR content. I don't get a choice past that what your revenue model looks like. Your decision (or not) to host ads from various networks means that from my perspective, I visit your page and suddenly my performance / bandwidth turns to garbage. Ergo the lesson I learn is to not visit your site. How's that a net positive for content creators?

Were you planning on paying for the content otherwise?

I have no idea. I haven't seen the content before-- but when I show up and my first experience is a power and bandwidth draw, not only will I not pay for the content, I won't return to that site willingly.

This becomes a problem for the publisher more so than the reader from my perspective. My job in the context of this relationship is fundamentally to consume your content. Your job is to figure out how to monetize your content in a way that isn't offensive and is sustainable.

I'm not saying I won't pay for quality content (I do!), but there needs to be a way to monetize that's respectful of your readers.

Re: VPAID ads destroy performance and are still served by major ad networks

#150

Post by ju-st »

spiderfarmer wrote: post #133

What I would like in a new kind of Ad network: - all ads are responsive HTML5 ads - all resources are loaded over HTTPS - ads are based on your content, not on a profile of the user - ads can be requested server side by sending the URL where the ad will be displayed through an API. The response contains the ad code, as well as the expiration date - if you want, you can even download a package with all resources so ad…

what about fraud?
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