121–130 of 404 posts
BTW, nowadays everyone talks about AI, machine learning and "mobile-first". But when I open any mobile app or any mobile website with ads I see only ads of "clash of kings" and similar scammy games. They collect lots of data but ads have no targeting at all. At least ads on mobile phones. I can't understand it.
Why isn't there an ad network that lets you inject ads server side? That would solve a lot of problems.
Because they want to be able to switch ads very quickly, and they don't want to rely on you to supply the number of ad-displays. It's not a problem getting the correct data from your server logs, but it's not difficult to imagine someone fiddling with the number and indicating that they displayed far more ads than they really did.
Earlier quoted context omitted.
It's not that straightforward though; these networks all pile in on each other, layers and layers deep, and in real time. It is very difficult for a publisher to work out who they are dealing with. The only network ads I had running on my news site were from Google Adsense, the seemingly reputable choice, but I found ads and trackers from all sorts of networks were infiltrating through that little window. The only re…
If the only way publishers can make money is by screwing people over then maybe the whole business model is the problem and life would be better without all those blogs. Here's an alternative. Specialist sites sometimes sell ads directly to the advertisers without using a network. They can choose what they show, and often won't accept ads that don't relate to their users. Not really an option for a dilute gossip news…
Earlier quoted context omitted.
If no one pays for them, then they should die as hosting is not going to pay itself. However, launching a small forum and running it costs pennies. The people launching it normally does it because they are passionate enough and paying 2-5$/month/admin is totally feasible. The problem with adding a profit to niche sites is that then people start launching them JUST to get money and people land on frankenpages with mal…
It might cost pennies for wealthy countries but might be a good chunk of money for poorer countries.
Earlier quoted context omitted.
How do physical newspapers prove ad serving to their buyers? I'm certain they don't point to every single newspaper thrown in a driveway.
Third parties and surveys e.g. https://en.wikipedia.org/wiki/Circulation_Verification_Counc... Similar to Nielsen ratings for television, they're approximate.
Earlier quoted context omitted.
How do physical newspapers prove ad serving to their buyers? I'm certain they don't point to every single newspaper thrown in a driveway.
Third parties and surveys e.g. https://en.wikipedia.org/wiki/Circulation_Verification_Counc... Similar to Nielsen ratings for television, they're approximate.
Earlier quoted context omitted.
We now only host ads we have sold direct. Thank you. I turned off ad blocker for your site (one is still networked to the bad guys, though...)
Thanks :) We're still talking internally about what we're going to do with the social stuff -- we're leaning towards kicking it out -- as well as the user insight we're granting to Google in return for using its (excellent) DFP to serve our own ads. Is that what you mean, or have we missed something?
Earlier quoted context omitted.
One alternative to the current situation would be for sites to serve their own ads (from their own servers). I wonder why this isn't done at least from big sites? There's no way to prove that you've served a particular number of ads to real humans. That's why all these ridiculous brokers and third-party fragments of javascript exist: it would otherwise be trivial for the publisher to defraud the advertiser.
Sure there is; that's what DoubleClick for Publishers is for: https://www.google.com/dfp
Earlier quoted context omitted.
> Doesn't mean ads arent targeted. E.g. a 25 year old white programmer probably isn't getting Spanish language ads, or ads targeting new mothers, or ads for retirement communities. You'd be surprised. I bought a travel sewing kit five years ago on Amazon, and ever since I'm getting advertisements and "recommendations" for handbags, makeup and high-heeled shoes. It's so blatantly sexist and wrong it's almost funny aga…
I mark everything I buy on Amazon as a gift. This seems to stop the silly recommendation behaviour, and also stops Amazon emailing you asking for reviews or to provide answers to other customers' questions.