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VPAID ads destroy performance and are still served by major ad networks

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Re: VPAID ads destroy performance and are still served by major ad networks

#61
post #47

Earlier quoted context omitted.

The problem is pretty much all networks do this.

Maybe there's a market there? An ad network content providers can trust. Even well known news websites have ios app store redirects that stop content from being viewed.

There has been a market for years. But it takes scale to pull it off. I hoped Facebook or Microsoft would jump into it, but that never happened.

Re: VPAID ads destroy performance and are still served by major ad networks

#62

One thing to note: When the developer tools are opened Chrome will temporarily disable the cache. When the video loops it would normally just reach into cache and re-play the file that was already downloaded. However, with devtools open it will probably re-download all the files again.

Totally false.

Re: VPAID ads destroy performance and are still served by major ad networks

#63

Why isn't there an ad network that lets you inject ads server side? That would solve a lot of problems.

Because any sort of page caching makes it much harder to count impressions, among other reasons.

With HTML5 ads there are several ways around that I think?

Re: VPAID ads destroy performance and are still served by major ad networks

#64
post #47

Earlier quoted context omitted.

The problem is pretty much all networks do this.

Maybe there's a market there? An ad network content providers can trust. Even well known news websites have ios app store redirects that stop content from being viewed.

There are far too many attempts at this. There are almost no successes, and frankly i wish people would stop trying to make new ones and start working on consolidating existing ones into one that actually had enough publishers to act as a real player.

Re: VPAID ads destroy performance and are still served by major ad networks

#65
post #55

> I'm at 53MB downloaded and 5559 requests. That was not advertisement, but malware. It is probably running DDos attack on some website. We should block that. Anyway, at ancient days I surfed with i486 on 14.4 kbps modem. Not much has changed since.

Did you look at the pings it was sending to its stats servers? It's not malware, some evil assholes actually created this VPAID concept with its players, trackers, and garbage performance.

If it quacks like a duck...

Re: VPAID ads destroy performance and are still served by major ad networks

#66
post #11

Sites need to be legally liable for installing malware on your computer. That will solve all of this. I can go to prison for clicking on the wrong link but somehow they get away with drive-by ransomware installs.

They are not? At least I'd think it violates CFAA. I don't know the CFAA in detail, does it have an exemption for site hosters?

Re: VPAID ads destroy performance and are still served by major ad networks

#67
post #45
post #19

Earlier quoted context omitted.

It's not that straightforward though; these networks all pile in on each other, layers and layers deep, and in real time. It is very difficult for a publisher to work out who they are dealing with. The only network ads I had running on my news site were from Google Adsense, the seemingly reputable choice, but I found ads and trackers from all sorts of networks were infiltrating through that little window. The only re…

We now only host ads we have sold direct. Thank you. I turned off ad blocker for your site (one is still networked to the bad guys, though...)

Thanks :)

We're still talking internally about what we're going to do with the social stuff -- we're leaning towards kicking it out -- as well as the user insight we're granting to Google in return for using its (excellent) DFP to serve our own ads. Is that what you mean, or have we missed something?

Re: VPAID ads destroy performance and are still served by major ad networks

#68
post #36
post #27

BTW, nowadays everyone talks about AI, machine learning and "mobile-first". But when I open any mobile app or any mobile website with ads I see only ads of "clash of kings" and similar scammy games. They collect lots of data but ads have no targeting at all. At least ads on mobile phones. I can't understand it.

I used to work in the industry - mobile ads can be quite targeted. My guess is apps like clash of clans appeal to a wide range of people and are backed by heavy ad spending. This means a wide variety of people will be targeted with their ads. Doesn't mean ads arent targeted. E.g. a 25 year old white programmer probably isn't getting Spanish language ads, or ads targeting new mothers, or ads for retirement communities…

> Doesn't mean ads arent targeted. E.g. a 25 year old white programmer probably isn't getting Spanish language ads, or ads targeting new mothers, or ads for retirement communities.

You'd be surprised. I bought a travel sewing kit five years ago on Amazon, and ever since I'm getting advertisements and "recommendations" for handbags, makeup and high-heeled shoes. It's so blatantly sexist and wrong it's almost funny again.

Almost.

Re: VPAID ads destroy performance and are still served by major ad networks

#69
post #47

Earlier quoted context omitted.

The problem is pretty much all networks do this.

Maybe there's a market there? An ad network content providers can trust. Even well known news websites have ios app store redirects that stop content from being viewed.

Adblock Plus tries to do that https://adblockplus.org/acceptable-ads

Re: VPAID ads destroy performance and are still served by major ad networks

#70
post #55

> I'm at 53MB downloaded and 5559 requests. That was not advertisement, but malware. It is probably running DDos attack on some website. We should block that. Anyway, at ancient days I surfed with i486 on 14.4 kbps modem. Not much has changed since.

>That was not advertisement, but malware.

I doubt it. It more likely that someone wants to know how long the reader/users of a page are exposed to their ads. Some idiot savant then figured "Hey, we'll play a video and download the bits in chucks. Then we know how much of the videos was played, and that's the amount of time they spend on the page."

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