This is cargo-culting. Do you really think FB's success is due to frequent lockdowns? They are successful because they've got network effects, people are used to using their site/app and there is no incentive for people to switch - it's already free, you can't go lower than that.
How Mark Zuckerberg Led Facebook’s War on Google Plus
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Re: How Mark Zuckerberg Led Facebook’s War on Google Plus
#12Was it really a war? I don't believe anyone thought Google Plus would've actually stood a chance, and now it looks like G+ is splitting to many little micro-services such as spaces, Allo and Duo. Not the mention the whole YouTube users being constantly harassed to input their real name which gave G+ an even worse taste in their mouths.
Yes, it was a war. There were plenty of earlier social networks, like Friendster and Myspace, who probably looked down at upstarts like Facebook, shortly before getting killed by them. Facebook was in a good position, but it certainly wasn't invincible. And Google isn't just any competitor. This was back in the days when Google could do no wrong. They conquered the world in search. They conquered the world in email.…
I'm not sure, but my instinct is that Google's decline had started by then. Sure, they bought their way into email by giving away storage when everyone else was charging for it. But the usability had steadily gotten worse over time. When did the new compose experience launch compared to G+, for example?
Re: How Mark Zuckerberg Led Facebook’s War on Google Plus
#13Was it really a war? I don't believe anyone thought Google Plus would've actually stood a chance, and now it looks like G+ is splitting to many little micro-services such as spaces, Allo and Duo. Not the mention the whole YouTube users being constantly harassed to input their real name which gave G+ an even worse taste in their mouths.
> I don't believe anyone thought Google Plus would've actually stood a chance
I know that I certainly did, and in fact for awhile my Facebook image was something along the lines of, 'I've left for G+!' Sadly, not many folks made the transition, and I'm back.
Funny timing on this story — I've recently been reading some of the Indie Web Camp stuff, and discovered that diaspora came out in 2010. It seems like just yesterday! Even back then we were worried about a Facebook monoculture, and hopeful in competitors.
Google's main assault couldn't break Facebook; diaspora couldn't either. I don't know what will, and that worries me.
Re: How Mark Zuckerberg Led Facebook’s War on Google Plus
#14Are lockdown even legal in the US?
No, and this isn't what Facebook did internally. "Lockdown" was more of a way of thinking about the problem and cover for working longer hours rather than literally locking the doors to prevent people from going home.
Re: How Mark Zuckerberg Led Facebook’s War on Google Plus
#15Re: How Mark Zuckerberg Led Facebook’s War on Google Plus
#16Earlier quoted context omitted.
Eh, they probably can't legally make you stay, but they can certainly fire your ass for leaving.
>Eh, they probably can't legally make you stay I mean, they absolutely cannot. We have a term for that; it's called 'kidnapping'.
Actually, its "false imprisonment". "Kidnapping" is different.
Re: How Mark Zuckerberg Led Facebook’s War on Google Plus
#17TL/DR: An interesting, adjective-heavy story about how Facebook and Zuckerburg responded to the Google+ competitive threat between 2012-2014. Zuck likened it to Roman conquering and Facebook went temporarily into "Lockdown" with seven day workweeks. Anecdotes suggest Facebook worked Sundays more often than Google. Otherwise pretty light on content.
The title looked suspicious to say the least. Thanks for taking the time to write this.
Re: How Mark Zuckerberg Led Facebook’s War on Google Plus
#18I can't imagine ever loving my employer this much. And heaven help whoever tells me I'm on "lockdown" so I can't leave the building and I have to work weekends.
Well, its not that hard to imagine. For hundreds if not thousands of years, people has been fighting to the deaths for their lords and kings. A few weekends is nothing really.
Re: How Mark Zuckerberg Led Facebook’s War on Google Plus
#19I can't imagine ever loving my employer this much. And heaven help whoever tells me I'm on "lockdown" so I can't leave the building and I have to work weekends.
I don't think anyone loved their employer that much. I'll give them the benefit of the doubt. I'll assume there was lots of eye rolling on both sides as their leaders rallied them all around the idea of trading users cat pictures for their ad impressions. Your salary/equity/etc. vs. your value on your personal life either make overtime worth it or not.
> Your salary/equity/etc. vs. your value on your personal life either make overtime worth it or not.
Precisely, in a way.
Re: How Mark Zuckerberg Led Facebook’s War on Google Plus
#20Was it really a war? I don't believe anyone thought Google Plus would've actually stood a chance, and now it looks like G+ is splitting to many little micro-services such as spaces, Allo and Duo. Not the mention the whole YouTube users being constantly harassed to input their real name which gave G+ an even worse taste in their mouths.
> I don't believe anyone thought Google Plus would've actually stood a chance I know that I certainly did, and in fact for awhile my Facebook image was something along the lines of, 'I've left for G+!' Sadly, not many folks made the transition, and I'm back. Funny timing on this story — I've recently been reading some of the Indie Web Camp stuff, and discovered that diaspora came out in 2010 . It seems like just yest…
At this point, nothing will. I still see people come up with arguments that myspace was in a similar situation,but FB is nothing like MySpace. Users have spent more than 10 years sharing things, sticking to them and there's no way to step them from it. But what other companies can do is to try create services which helps certain kinds of people. Like people typically use FB for news, friend's know how, photos, random viral videos and if a company can take off users from FB by creating a better way to read news or share pics, there might stand a chance.