How Mark Zuckerberg Led Facebook’s War on Google Plus
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How Mark Zuckerberg Led Facebook’s War on Google Plus
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Re: How Mark Zuckerberg Led Facebook’s War on Google Plus
#2TL/DR: An interesting, adjective-heavy story about how Facebook and Zuckerburg responded to the Google+ competitive threat between 2012-2014. Zuck likened it to Roman conquering and Facebook went temporarily into "Lockdown" with seven day workweeks. Anecdotes suggest Facebook worked Sundays more often than Google. Otherwise pretty light on content.
Re: How Mark Zuckerberg Led Facebook’s War on Google Plus
#3I can't imagine ever loving my employer this much. And heaven help whoever tells me I'm on "lockdown" so I can't leave the building and I have to work weekends.
Re: How Mark Zuckerberg Led Facebook’s War on Google Plus
#4Are lockdown even legal in the US?
Re: How Mark Zuckerberg Led Facebook’s War on Google Plus
#5Was it really a war? I don't believe anyone thought Google Plus would've actually stood a chance, and now it looks like G+ is splitting to many little micro-services such as spaces, Allo and Duo.
Not the mention the whole YouTube users being constantly harassed to input their real name which gave G+ an even worse taste in their mouths.
Re: How Mark Zuckerberg Led Facebook’s War on Google Plus
#6Was it really a war? I don't believe anyone thought Google Plus would've actually stood a chance, and now it looks like G+ is splitting to many little micro-services such as spaces, Allo and Duo. Not the mention the whole YouTube users being constantly harassed to input their real name which gave G+ an even worse taste in their mouths.
Yes, it was a war. There were plenty of earlier social networks, like Friendster and Myspace, who probably looked down at upstarts like Facebook, shortly before getting killed by them. Facebook was in a good position, but it certainly wasn't invincible.
And Google isn't just any competitor. This was back in the days when Google could do no wrong. They conquered the world in search. They conquered the world in email. They were starting to conquer the world in mobile. They had some of the best engineering talent in the world. And they were now pointing all their guns at Facebook. I can certainly imagine why Zuck was shitting bricks. Kudos to him for pulling out a win.
Re: How Mark Zuckerberg Led Facebook’s War on Google Plus
#7"That unfortunate first impression, plus the mischaracterization in the film The Social Network, was probably responsible for half of the ever present suspicion and paranoia surrounding Facebook’s motives. But occasionally Zuck would have a charismatic moment of lucid greatness, and it would be stunning."
The lockdown thing is interesting, but you have to wade through this blathering, fawning, puff-piece nonsense. There are many more such gag-inducing sections in this piece. Good luck.
Re: How Mark Zuckerberg Led Facebook’s War on Google Plus
#8Are lockdown even legal in the US?
Eh, they probably can't legally make you stay, but they can certainly fire your ass for leaving.
Re: How Mark Zuckerberg Led Facebook’s War on Google Plus
#9Was it really a war? I don't believe anyone thought Google Plus would've actually stood a chance, and now it looks like G+ is splitting to many little micro-services such as spaces, Allo and Duo. Not the mention the whole YouTube users being constantly harassed to input their real name which gave G+ an even worse taste in their mouths.
> Was it really a war? I don't believe anyone thought Google Plus would've actually stood a chance
It absolutely was, but Facebook didn't so much as win the war, whereas it was Google who shot themselves in the foot and lost. All they had to do was not be Facebook and they would have won, but they had a lot of missteps. Real name, and google-wide single sign-on caused immediate hesitation and started the fall.
Re: How Mark Zuckerberg Led Facebook’s War on Google Plus
#10I can't imagine ever loving my employer this much. And heaven help whoever tells me I'm on "lockdown" so I can't leave the building and I have to work weekends.
I don't think anyone loved their employer that much. I'll give them the benefit of the doubt. I'll assume there was lots of eye rolling on both sides as their leaders rallied them all around the idea of trading users cat pictures for their ad impressions.
Your salary/equity/etc. vs. your value on your personal life either make overtime worth it or not.