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Facebook will show ads to non-Facebook users on other websites

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Re: Facebook will show ads to non-Facebook users on other websites

#111
post #107
post #100

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Also use extensions like NoScript/Privacy Badger to block the background scripts

I enjoy using NoScript but I found I could not recommend it to non-techie friends, as it requires a lot of manual input to not break webpages. Is Privacy Badger more user friendly?

I don't believe privacy badger has broken any sites for me, I just run it in the background and let it do its thing, but it will of course be less effective than noscript because it doesn't break sites, and often the domains you want to block will break the site.

Re: Facebook will show ads to non-Facebook users on other websites

#112
post #93
post #82

Earlier quoted context omitted.

Google has internet searches. As well as often locations and journeys (Maps; Android). What a user watches (YouTube). Their emails (Gmail). What they do online (Analytics). Facebook knows personal details, mood, etc for people who explicitly choose to share these things with their friends, or participate on Facebook in other ways. This may be an oversimplification, but I suspect Google is able to learn much more abou…

Analytics cookie lives in a different cookie space and is really hard to join it back to search cookies; also it is probably illegal for google to do so.

It certainly isn't hard to do if a user is searching Google while logged into a google account.

Re: Facebook will show ads to non-Facebook users on other websites

#113
post #77

Earlier quoted context omitted.

It's competition for the Google Display Network, for which there was already intense competition from many players

There is a lot of competition. But ultimately, the display ad network success relies on guessing the user's best interests which require a lot of data. And currently, Google & FB are the only ones who have it.

No, the Google Display Network doesn't let advertisers target search queries of users. If you want to access the search intent of users, you have to target the queries themselves with ads on the Google Search Network.

The Google Display Network has a lot of data because it is a large display network with lots of inventory, and it can follow cookies around the web.

I'm ignoring a couple of nuances with this answer, but it is not true that searching for something on Google will lead you to seeing ads for that thing on unrelated websites. If you click on a search result, and end up on someone's webpage, and then they add you to a remarketing list for the Google Display Network -- that's a different story, but that's independent of Google's network, because the same is true whether that website uses AdSense or a competitor.

In other words, we don't share your search queries with anyone. A nuance would be: if you click on an ad, the advertiser knows which keyword triggered their ad to show, so they can guess at the nature of your query that came before the ad click, and then they can intuit your intent. But that's not the same as your search queries, and we definitely don't let people advertise by saying "show my ads across the internet to people who search on Google for ____." So there's never search query sharing between Google Search and the Google Display Network, for a good reason: we want people to trust us when they enter queries, and if you got chased around the internet by ads related to what you were searching for, you might not search as often.

(I'm a PM on Google Search Ads, and I don't represent Google with my answer but rather giving some publicly available knowledge about how the networks work)

Re: Facebook will show ads to non-Facebook users on other websites

#114
post #110
post #107

Earlier quoted context omitted.

I enjoy using NoScript but I found I could not recommend it to non-techie friends, as it requires a lot of manual input to not break webpages. Is Privacy Badger more user friendly?

NoScript really needs a black-list mode powered by a community-curated filter similar to adblock filters.

How is a NoScript with community filters different from uBlock/AdBlock? It would be vulnerable to the same profit-driven whitelisting AdBlock does.

Re: Facebook will show ads to non-Facebook users on other websites

#115
post #74

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Google has all their internet searches

People use Facebook to search, too. Not only standard Web search, but search with whatever context they were doing or talking about. I don't know how Google would have that data without having a widely adopted social network.

From whatever I have seen over the years (including the present moment), Facebook is light years behind Google in searching for stuff and getting all the relevant results within Facebook. I can't help but be very amused at the thought of Facebook being able to search the web well. :)

To me (and my searches on Facebook) it has always appeared that Facebook search is a crippled and neglected product. It's so bad that I save important information I see on Facebook elsewhere. Facebook is the place for the ephemeral and constantly "new" stream of stuff to keep people clicking. So it doesn't seem to have had any good reason to put competent people in search related development so far.

Re: Facebook will show ads to non-Facebook users on other websites

#116

> Users with a Facebook account can opt-out of the ad scheme by adjusting their settings, while non-Facebook members can opt-out through the Digital Advertising Alliance in the US, the Digital Advertising Alliance in Canada, and the European Interactive Digital Advertising Alliance in Europe. ...or by using a wide-spectrum blocker like uBlock Origin, and for the cookie warning problem there is a solution too: "EU: Pr…

Or my personal favorite, 127.0.0.1?

Re: Facebook will show ads to non-Facebook users on other websites

#117
post #116

> Users with a Facebook account can opt-out of the ad scheme by adjusting their settings, while non-Facebook members can opt-out through the Digital Advertising Alliance in the US, the Digital Advertising Alliance in Canada, and the European Interactive Digital Advertising Alliance in Europe. ...or by using a wide-spectrum blocker like uBlock Origin, and for the cookie warning problem there is a solution too: "EU: Pr…

Or my personal favorite, 127.0.0.1?

Facebook has multiple domains with an A record resolving to 127.0.0.1. Go ahead and look at the response headers of a www.facebook.com request.

Re: Facebook will show ads to non-Facebook users on other websites

#119
France already pumped the brakes on Facebook using their position of power to target non-users http://thehackernews.com/2016/02/facebook-france.html,

I wonder where this will land them in the future with France, Brazil, or other countries that aren't as "friendly" with FB as the United States.

Re: Facebook will show ads to non-Facebook users on other websites

#120

Earlier quoted context omitted.

People use Facebook to search, too. Not only standard Web search, but search with whatever context they were doing or talking about. I don't know how Google would have that data without having a widely adopted social network.

From whatever I have seen over the years (including the present moment), Facebook is light years behind Google in searching for stuff and getting all the relevant results within Facebook. I can't help but be very amused at the thought of Facebook being able to search the web well. :) To me (and my searches on Facebook) it has always appeared that Facebook search is a crippled and neglected product. It's so bad that I…

Yes, good points. Notice I meant people use Facebook for search. Not that people use Facebook for Web search. You can't directly search for people on google (to a degree), but you can do so in facebook (and other social networks). Point being that search is bigger than the standard web. Google is at and business disadvantage because it does not have a widely adopted social network. :)
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