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Apply HN: WedWell - Vendors bid for your wedding

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Re: Apply HN: WedWell - Vendors bid for your wedding

#21
A couple of questions:

How do you know people will want to use such a service, have you tried manually running the process to see how it works in practice ?

What do you expect your user economics to be (how are you planning to acquire users, how much revenue will you make per user, etc.) ?

Re: Apply HN: WedWell - Vendors bid for your wedding

#22
Amazing, I was going to build something around this area a while ago. I'll try to find my notes on it and forward them on if they make any sense! I think you'll also make a lot of money if you can do this right and you can definitely take fees from both sides, there's no homejoy problem with this (the cleaner getting employed directly for example).

I also like the idea of crowd sourcing recommendations from your friends and being able to assign tasks and really plan out the wedding. Imagine there was the whole thing from when you need to have a venue together and the app guides you through the whole process.

Good luck with everything!

Re: Apply HN: WedWell - Vendors bid for your wedding

#24

Amazing, I was going to build something around this area a while ago. I'll try to find my notes on it and forward them on if they make any sense! I think you'll also make a lot of money if you can do this right and you can definitely take fees from both sides, there's no homejoy problem with this (the cleaner getting employed directly for example). I also like the idea of crowd sourcing recommendations from your frie…

Thanks man! Any notes would be helpful. Like any startup, we're just trying to figure this out as we go.

Agree, this is definitely not a homejoy type of business. I'd be interested to hear your thoughts on how you think we should take fees on both sides? Initially our thought was to model it like an Airbnb rental where as the couple are the guests, and the vendors are the hosts. Build in the proper technology to make the system work better and you can easily take a service fee, which we will take from the couple looking for services.

Yea! We envision that the couple has a go to service to handle everything down to the last payment. We envision the bride/groom signing off at the end and paying all the vendors by pressing a button. Currently they literally write checks at the end of the event.

Thanks for the help!

Re: Apply HN: WedWell - Vendors bid for your wedding

#25
post #21

A couple of questions: How do you know people will want to use such a service, have you tried manually running the process to see how it works in practice ? What do you expect your user economics to be (how are you planning to acquire users, how much revenue will you make per user, etc.) ?

Thanks for the questions.

How do we know people want such a service? I'm at that age where everyone is getting married. (My two sisters, my best friends,etc). I started asking more and more questions as I got closer to my own wedding- I found that the process was super time consuming (meeting many vendors, then finding out they aren't available for those dates, or they are way outside of your budget), and expensive. The reason I know people want such a service, is because I want it.. So I need to build this thing before I get married (not anytime soon-thankfully).

Have we tried to run this manually? Yes. I hate to say we're in version 1.0.. we're honestly pre-mvp. We built this as quickly as possible and literally every step is manual currently. We'll look to automate bottle necks as we find them.

Customer acquisition is literally the hardest thing right now. It's a lot of us manually looking for couples who are engaged and offering them our services right now. Also we're running a few FB/Google ads. We're open to ideas here. We're hyper focused on the NYC wedding market, because it's the most expensive (2x an average wedding), and we live here. There are tons of vendors literally outside of our doors.

So we don't have exact numbers for cost of customer acquisition, we do know how to monetize them once in. We know the average cost of the goods our vendor types (We're focused on 5 types right now; Cakes/flowers/photos/invites/music), and we are aiming for our service fee to be about 10% of the rendered fee.

Thanks for the questions. Love to hear if you have any ideas on how to best get this started (and acquire more customers!)

Re: Apply HN: WedWell - Vendors bid for your wedding

#26
post #20

Interesting. I'm not yet married, but I've seen many friends struggle through this process. Recently, I've tried some similar services that connect businesses (in this case home remodeling/contracting) to consumers and I've found that many of the service providers use it as an advertising platform and avoid actually fulfilling service through the site. Would you position yourself as a lead generation site or a total…

Thanks! Yea, I'm not married yet either.. but I kept seeing the same issues being struggled with by my friends. As I started to model out how much time and money I would need in the future (for my eventual wedding), I was hoping to find a service like the one we're building with WedWell.

Our goal would be to eventually be an entire platform for a couple to book, iterate details, and pay for vendors.

There are plenty of vendor sites out there, so not too concerned that someone would search for vendors through our site and bypass our service, but it's definitely something we will keep an eye out for.

Re: Apply HN: WedWell - Vendors bid for your wedding

#27

One barrier I see here is that the venue generally controls the available vendors in most cases. They hold all the cards and set the rules.

It's a point well taken. From what we've seen here (NYC), even at the strictest venues allow independant vendors needed for our initial silos (cakes, flowers, photos, invites, music). Things like catering etc may be part of the venue selection.

Our hope is to eventually graduate into handling venues as well, which will allow us to bundle those services.

Thanks again for the input!

Re: Apply HN: WedWell - Vendors bid for your wedding

#29

Amazing, I was going to build something around this area a while ago. I'll try to find my notes on it and forward them on if they make any sense! I think you'll also make a lot of money if you can do this right and you can definitely take fees from both sides, there's no homejoy problem with this (the cleaner getting employed directly for example). I also like the idea of crowd sourcing recommendations from your frie…

Thanks man! Any notes would be helpful. Like any startup, we're just trying to figure this out as we go. Agree, this is definitely not a homejoy type of business. I'd be interested to hear your thoughts on how you think we should take fees on both sides? Initially our thought was to model it like an Airbnb rental where as the couple are the guests, and the vendors are the hosts. Build in the proper technology to make…

When you are doing a task - say find a florist - you can charge people on the exchange to advertise right there on a PPC model, you can charge for keeping your wedding private (£50 say?) and you can charge for extras like auto generating a website.

I would add that it's quite an interesting problem in its self to decide what tasks are even in a wedding and what needs to be done. Maybe my idea is a little different in that it's focused around having control over all aspect of your wedding from the companies through to who will usher people into the church and what hymns will be sung...

This then makes me start thinking are there differences in the planning of a gay wedding, a baptist wedding, and Indian wedding...

Imagine if you could assign tasks and roles like groomsman/brides maid and you can agree to help out...

There's millions of possibilities with it... Even things like seat planning. Could be a lifetime of work.

Charging for the budgeting feature and allowing people who had already overspent by the most access to special offers by tradesman. You would have to be careful to filter out offers that were already being used!

Re: Apply HN: WedWell - Vendors bid for your wedding

#30

Earlier quoted context omitted.

Thanks man! Any notes would be helpful. Like any startup, we're just trying to figure this out as we go. Agree, this is definitely not a homejoy type of business. I'd be interested to hear your thoughts on how you think we should take fees on both sides? Initially our thought was to model it like an Airbnb rental where as the couple are the guests, and the vendors are the hosts. Build in the proper technology to make…

When you are doing a task - say find a florist - you can charge people on the exchange to advertise right there on a PPC model, you can charge for keeping your wedding private (£50 say?) and you can charge for extras like auto generating a website. I would add that it's quite an interesting problem in its self to decide what tasks are even in a wedding and what needs to be done. Maybe my idea is a little different in…

For sure! The monetization points are endless. There is an endless task list of things to do for a wedding. There are differences in every type of wedding, that allows for people to get really creative here. It's definitely a rabbit hole, with plenty to do! Thanks again, let's keep in touch.
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