Thanks for the questions.
How do we know people want such a service? I'm at that age where everyone is getting married. (My two sisters, my best friends,etc). I started asking more and more questions as I got closer to my own wedding- I found that the process was super time consuming (meeting many vendors, then finding out they aren't available for those dates, or they are way outside of your budget), and expensive. The reason I know people want such a service, is because I want it.. So I need to build this thing before I get married (not anytime soon-thankfully).
Have we tried to run this manually? Yes. I hate to say we're in version 1.0.. we're honestly pre-mvp. We built this as quickly as possible and literally every step is manual currently. We'll look to automate bottle necks as we find them.
Customer acquisition is literally the hardest thing right now. It's a lot of us manually looking for couples who are engaged and offering them our services right now. Also we're running a few FB/Google ads. We're open to ideas here. We're hyper focused on the NYC wedding market, because it's the most expensive (2x an average wedding), and we live here. There are tons of vendors literally outside of our doors.
So we don't have exact numbers for cost of customer acquisition, we do know how to monetize them once in. We know the average cost of the goods our vendor types (We're focused on 5 types right now; Cakes/flowers/photos/invites/music), and we are aiming for our service fee to be about 10% of the rendered fee.
Thanks for the questions. Love to hear if you have any ideas on how to best get this started (and acquire more customers!)