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Twitter Wins NFL Deal to Stream 2016 Thursday Night Football

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Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football

#33
post #17
post #4

Has twitter ever streamed anything before? Are they gonna partner with some streaming provider to actually make it work?

There actually was a pretty neat use-case for live streaming via periscope last year. I'm a pretty big hockey fan (to the point where I follow beat writers of teams I don't consider myself a fan of). Last season there started to be a trend of writers using periscope to live-stream warmups and postgame interviews. It was neat to get that level of access, despite the video quality not being great. About a month after p…

It would be cool to have live periscope streams off of each player's helmet. :)

Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football

#34
post #7
post #5

If Twitter forces you to login to view this free stream, I feel like this could be significant for their user growth. If they are able to keep these users engaged by getting them started with users to follow, I think this could be very successful for them. The pricing is also very interesting. Rumors are around $10 million for all the games ( http://recode.net/2016/04/05/twitter-beats-amazon-verizon-fo... ). The othe…

> The league made the point of saying the games will be free and that viewers do not have to be registered Twitter users. http://espn.go.com/nfl/story/_/id/15138355/twitter-wins-digi...

Yes, but I'm guessing if you want to see the twitter feed, you'll need to have an account (of course, I should probably read the whole article in case it talks about that too :)).

Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football

#35
post #31

Live sports moving online would be the final nail in the coffin of the cable television industry.

Streaming is a poor user experience compared to cable with a good DVR. In some ways it hits sports especially hard. Streaming is inherently rewind-unfriendly, that's something you want more often with sports. The whole smooth rewind/pause/fast-forward ability is a priority for me and would keep me on a Tivo forever. Even on a local bluray it's less convenient, with streaming it's a dealbreaker.

Also, streaming is inherently risky in the sense of random pauses, buffering, dynamic drops in resolution. For a live event, especially during a dramatic moment, that's not something I'd deal with. Twitter has no control over my network connection. I barely do.

Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football

#36
sigh would be nice if it was somebody with a better-supported streaming experience like YouTube. I've already got a YouTube app on about 3 devices connected to my TV. I'm sure not going to watch on a computer. Maybe twitter will come up with an AppleTV app....

In 2015, CBS and NFL network "teamed up" to provide coverage of Thursday night football, which meant... the first half of the season was available over-the-air, and the second half was cable-only.

Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football

#37

This is a huge deal for folks outside the US. Within the US, it's hard to imagine folks turning away from a television and onto a monitor/phone/tablet to watch football. Football feeds straight into the average American's robust average 4 hours of daily television viewing (1). Before you ask about cord-cutters, note that reliable numbers are relatively weak on that end (2). The original Twitter NFL Highlights deal se…

In the US this deal is effectively irrelevant because the host network of the TNF game already has digital streaming rights. e.g. if the game is on CBS, CBS is also streaming it online, as they did last year. Twitter can also serve US customers the stream, but they're carrying CBS' stream, including all CBS ads, so they effectively are providing a free distribution network for the networks, presumably just to draw us…

And Verizon has exclusive "smartphone" streaming rights tied up for years to come, so Twitter can't even stream to mobile (the form-factor that they've ridden to success)

Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football

#38
post #5

If Twitter forces you to login to view this free stream, I feel like this could be significant for their user growth. If they are able to keep these users engaged by getting them started with users to follow, I think this could be very successful for them. The pricing is also very interesting. Rumors are around $10 million for all the games ( http://recode.net/2016/04/05/twitter-beats-amazon-verizon-fo... ). The othe…

Yahoo did surprisingly well last season. IIRC they didn't make you sign up to watch

The Yahoo numbers posted in the article are a bit misleading because the London game was not available to watch on cable television in the U.S., so you were basically forced to watch it online, which is why Yahoo would pay such a large amount of money (and why their viewership was so high) to broadcast one game.

Twitter, by comparison, is broadcasting the Thursday Night game alongside several other channels. I'd guess that the number of people who actually use this service will be relatively small. On cable tv alone, there are two channels (NFL Network and CBS) that both broadcast the game.

Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football

#39
post #35
post #31

Live sports moving online would be the final nail in the coffin of the cable television industry.

Streaming is a poor user experience compared to cable with a good DVR. In some ways it hits sports especially hard. Streaming is inherently rewind-unfriendly, that's something you want more often with sports. The whole smooth rewind/pause/fast-forward ability is a priority for me and would keep me on a Tivo forever. Even on a local bluray it's less convenient, with streaming it's a dealbreaker. Also, streaming is inh…

All things that can be fixed with good software. These problems are someone's opportunity.

Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football

#40

This is a huge deal for folks outside the US. Within the US, it's hard to imagine folks turning away from a television and onto a monitor/phone/tablet to watch football. Football feeds straight into the average American's robust average 4 hours of daily television viewing (1). Before you ask about cord-cutters, note that reliable numbers are relatively weak on that end (2). The original Twitter NFL Highlights deal se…

Well, NFL is not exactly popular outside of US. If they were streaming Champions League final, then we'd be talking.
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