Twitter Wins NFL Deal to Stream 2016 Thursday Night Football
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Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football
#2This is a huge deal for folks outside the US. Within the US, it's hard to imagine folks turning away from a television and onto a monitor/phone/tablet to watch football. Football feeds straight into the average American's robust average 4 hours of daily television viewing (1). Before you ask about cord-cutters, note that reliable numbers are relatively weak on that end (2).
The original Twitter NFL Highlights deal served a strategic purpose for the firm. This new deal looks like an advertising campaign to buy Twitter some much needed, new US mindshare.
(1) http://www.emarketer.com/Article/US-Adults-Spend-55-Hours-wi... (2) http://www.pewinternet.org/2015/12/21/4-one-in-seven-america...
Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football
#3I am a little sad that Yahoo didn't win, having watched the Bills Jags game in London over the stream. It was really really high quality and well done. It was great to watch too.
I'm just happy to see the wheels start moving on sports to get them off of cable, though. Football looks like the one last reason a lot of people haven't become cable cutters
Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football
#4Has twitter ever streamed anything before? Are they gonna partner with some streaming provider to actually make it work?
Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football
#5If Twitter forces you to login to view this free stream, I feel like this could be significant for their user growth. If they are able to keep these users engaged by getting them started with users to follow, I think this could be very successful for them.
The pricing is also very interesting. Rumors are around $10 million for all the games (http://recode.net/2016/04/05/twitter-beats-amazon-verizon-fo...). The other bids were definitely higher, but I think this was a smart decision by the NFL. If Twitter can pull the live stream off with their strong live social capability, it would be great for both parties.
Disclaimer: The IF that twitter can pull of the live stream is a significant IF, not to be underestimated.
Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football
#6Has twitter ever streamed anything before? Are they gonna partner with some streaming provider to actually make it work?
Twitter owns Vine and Periscope.
Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football
#7If Twitter forces you to login to view this free stream, I feel like this could be significant for their user growth. If they are able to keep these users engaged by getting them started with users to follow, I think this could be very successful for them. The pricing is also very interesting. Rumors are around $10 million for all the games ( http://recode.net/2016/04/05/twitter-beats-amazon-verizon-fo... ). The othe…
> The league made the point of saying the games will be free and that viewers do not have to be registered Twitter users.
http://espn.go.com/nfl/story/_/id/15138355/twitter-wins-digi...
Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football
#8This is a huge deal for folks outside the US. Within the US, it's hard to imagine folks turning away from a television and onto a monitor/phone/tablet to watch football. Football feeds straight into the average American's robust average 4 hours of daily television viewing (1). Before you ask about cord-cutters, note that reliable numbers are relatively weak on that end (2). The original Twitter NFL Highlights deal se…
> This is a huge deal for folks outside the US.
What makes you think you'll be able to stream this from an IP address outside of the US?
Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football
#9This is a huge deal for folks outside the US. Within the US, it's hard to imagine folks turning away from a television and onto a monitor/phone/tablet to watch football. Football feeds straight into the average American's robust average 4 hours of daily television viewing (1). Before you ask about cord-cutters, note that reliable numbers are relatively weak on that end (2). The original Twitter NFL Highlights deal se…
Does depend where outside the US you mean - Sky in the UK show two, often three Sunday games, all the playoffs, Thanksgiving, and coverage in the UK increases year on year. If you live somewhere like London, finding a bar that shows the game is also trivial.
The real bugbear for UK fans is the often one sided / low quality nature of the games they send over here. In all the time that there's been NFL in London, they haven't sent two teams with a winning record to play each other.
Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football
#10So, we'll be watching it in six second chunks? Play by play 140 characters at a time?
I joke, but my point is actually that this feels very off brand for Twitter. Maybe for Periscope, but even there, it's about the first-person, crowd-sourced, "raw" and authentic perspective. It isn't about massively produced media circuses like pro-sports are.
Sure, I see the value others have highlighted – it'll prop up the user base, etc., but it definitely will also fragment the user base as well.