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Twitter Wins NFL Deal to Stream 2016 Thursday Night Football

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Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football

#12
post #5

If Twitter forces you to login to view this free stream, I feel like this could be significant for their user growth. If they are able to keep these users engaged by getting them started with users to follow, I think this could be very successful for them. The pricing is also very interesting. Rumors are around $10 million for all the games ( http://recode.net/2016/04/05/twitter-beats-amazon-verizon-fo... ). The othe…

Just commented that this was a surprisingly smart move for Twitter. Spoke too soon. Sounds like it was really the NFL who saw the opportunity.

Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football

#13

This is a huge deal for folks outside the US. Within the US, it's hard to imagine folks turning away from a television and onto a monitor/phone/tablet to watch football. Football feeds straight into the average American's robust average 4 hours of daily television viewing (1). Before you ask about cord-cutters, note that reliable numbers are relatively weak on that end (2). The original Twitter NFL Highlights deal se…

Does depend where outside the US you mean - Sky in the UK show two, often three Sunday games, all the playoffs, Thanksgiving, and coverage in the UK increases year on year. If you live somewhere like London, finding a bar that shows the game is also trivial. The real bugbear for UK fans is the often one sided / low quality nature of the games they send over here. In all the time that there's been NFL in London, they…

A lot of that has to do with them sending the Jags again and again

Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football

#14
post #5

If Twitter forces you to login to view this free stream, I feel like this could be significant for their user growth. If they are able to keep these users engaged by getting them started with users to follow, I think this could be very successful for them. The pricing is also very interesting. Rumors are around $10 million for all the games ( http://recode.net/2016/04/05/twitter-beats-amazon-verizon-fo... ). The othe…

Yahoo did surprisingly well last season.

IIRC they didn't make you sign up to watch

Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football

#16
post #5

If Twitter forces you to login to view this free stream, I feel like this could be significant for their user growth. If they are able to keep these users engaged by getting them started with users to follow, I think this could be very successful for them. The pricing is also very interesting. Rumors are around $10 million for all the games ( http://recode.net/2016/04/05/twitter-beats-amazon-verizon-fo... ). The othe…

When determining who made this deal happen and at such a good price for Twitter, it's worth noting that Anthony Noto (Twitter's current CFO) used to be the CFO of the NFL -- I think he might have had a bit of influence.

Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football

#17
post #4

Has twitter ever streamed anything before? Are they gonna partner with some streaming provider to actually make it work?

There actually was a pretty neat use-case for live streaming via periscope last year. I'm a pretty big hockey fan (to the point where I follow beat writers of teams I don't consider myself a fan of). Last season there started to be a trend of writers using periscope to live-stream warmups and postgame interviews. It was neat to get that level of access, despite the video quality not being great. About a month after people started doing it, the league stepped in to say that live streams constituted "broadcast without consent" and most people stopped doing it.

Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football

#18
post #5

If Twitter forces you to login to view this free stream, I feel like this could be significant for their user growth. If they are able to keep these users engaged by getting them started with users to follow, I think this could be very successful for them. The pricing is also very interesting. Rumors are around $10 million for all the games ( http://recode.net/2016/04/05/twitter-beats-amazon-verizon-fo... ). The othe…

I imagine they will go the Twitch.tv route and show the game alongside your twitter feed (maybe restricted to #some-hashtag) so you can chat with your mates while watching.

Re: Twitter Wins NFL Deal to Stream 2016 Thursday Night Football

#19
post #8

This is a huge deal for folks outside the US. Within the US, it's hard to imagine folks turning away from a television and onto a monitor/phone/tablet to watch football. Football feeds straight into the average American's robust average 4 hours of daily television viewing (1). Before you ask about cord-cutters, note that reliable numbers are relatively weak on that end (2). The original Twitter NFL Highlights deal se…

> This is a huge deal for folks outside the US. What makes you think you'll be able to stream this from an IP address outside of the US?

I doubt you will be able to, but the NFL, Twitter and everyone outside the US knows we'll be proxing in and watching the ads -- so? Shrug?
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