I am with you in this. I saw that people around me started to use AdBlockers and I found first that it is not really fair from them.
Until one of the news sites I regularly read was barely usable by always running on 100% CPU, which means it was not possible to open it on multiple tabs without making my computer fully unusable.
And until Google started to use video ads in my region. I figured that it would be better for the local business to block the ads as if they cluelessly start to annoy me with their video ads, they would anger and loose one of their potential and possibly already loyal customer. Beside some of the ads had very questionable moral value.
I would call this trend telefication - ad publishers want to control when people see ads and for how long. I think that this is not acceptable.
PS. Paying for content is also not an option until there is an anonymous way to make a payment and the payments are minuscule.
Otherwise we will have serious censorship issue.