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Rise of Ad Blocking Is the Ad Industry's Fault, Says Outgoing FTC Commissioner

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11–20 of 217 posts

Re: Rise of Ad Blocking Is the Ad Industry's Fault, Says Outgoing FTC Commissioner

#11
Online ads are pure garbage.

It's amazing to me that I still actively seek out some legacy ads (flyers in the Sunday paper, Thursday car ads, Wednesday butcher ads) in the local paper. But except for the occasional Google organic result, I never, ever get any utility from online advertising.

The closest thing is the ads in podcasts, which tend to be built around a story and are more compelling. I've looked at several of those advertisers and bought a couple.

Re: Rise of Ad Blocking Is the Ad Industry's Fault, Says Outgoing FTC Commissioner

#12
I use adblocker. Now, the news sites I like say "sorry pal, adblocker means no news". I'm perfectly fine with that. It's just arms race. My freedom to remove the ads, their to put them. Everybody's free and I love it. Now I'll have to pay and that's fine : good content comes from work and work deserve money. But all of a sudden, as I'll pay, I'll become much more demanding. And so competition can work again...

Re: Rise of Ad Blocking Is the Ad Industry's Fault, Says Outgoing FTC Commissioner

#13
post #5

For a very long time, I did not want to use ad blockers. I have used ads in the past to monetize some of my own projects, and I really did not want to stab the creators of quality content. However, last week I finally reversed my decision and started using ad blockers. Why? Frankly, many sites are just greedy. Banners were ugly enough (and I tolerated them) but many sites these days show ads that cover the content, a…

My limit was reached a while ago when intrusive ads starting becoming the norm. My personal least favorite are ones that move the content of the page so I'm bouncing around trying to read the same paragraph and ones that somehow think my cursor hovering is sufficient reason to play sound or "expand" an ad.

Monetization from advertising must be brutal if so much content is being displayed in worse and worse ways.

Re: Rise of Ad Blocking Is the Ad Industry's Fault, Says Outgoing FTC Commissioner

#16
Besides profiling I also use ad blocking because I hate the usability of most pages which are cramped with ads. It didn’t use to be like that a few years ago. From the moment advertisers decided that their ads should mainly appear above the fold, web page usability went downwards very fast. There are quite a few sites where you can’t see a single thing without scrolling down. I don’t ever recall advertising being so annoying online.

Re: Rise of Ad Blocking Is the Ad Industry's Fault, Says Outgoing FTC Commissioner

#17
post #5

For a very long time, I did not want to use ad blockers. I have used ads in the past to monetize some of my own projects, and I really did not want to stab the creators of quality content. However, last week I finally reversed my decision and started using ad blockers. Why? Frankly, many sites are just greedy. Banners were ugly enough (and I tolerated them) but many sites these days show ads that cover the content, a…

I am with you in this. I saw that people around me started to use AdBlockers and I found first that it is not really fair from them.

Until one of the news sites I regularly read was barely usable by always running on 100% CPU, which means it was not possible to open it on multiple tabs without making my computer fully unusable.

And until Google started to use video ads in my region. I figured that it would be better for the local business to block the ads as if they cluelessly start to annoy me with their video ads, they would anger and loose one of their potential and possibly already loyal customer. Beside some of the ads had very questionable moral value.

I would call this trend telefication - ad publishers want to control when people see ads and for how long. I think that this is not acceptable.

PS. Paying for content is also not an option until there is an anonymous way to make a payment and the payments are minuscule.

Otherwise we will have serious censorship issue.

Re: Rise of Ad Blocking Is the Ad Industry's Fault, Says Outgoing FTC Commissioner

#19
It would be interesting to see if someone could endow an independent publication with enough money to keep it going, then put quality ad-free journalism behind a paywall.

I'm thinking it would be something like "B Corporation". Not exactly a charity, but not necessarily trying to maximize profit either. Charge a high monthly price, maybe $50/month for immediate access to new articles, but after 1 month everything becomes freely available.

Information will undoubtedly be copied and posted elsewhere anyway, the only thing you can realistically control is who gets access to it first. People who value up-to-date news that's guaranteed to be impartial would pay for early access to it, I think. Everyone else would still get to benefit from it as well, just slightly delayed.

Re: Rise of Ad Blocking Is the Ad Industry's Fault, Says Outgoing FTC Commissioner

#20
post #5

For a very long time, I did not want to use ad blockers. I have used ads in the past to monetize some of my own projects, and I really did not want to stab the creators of quality content. However, last week I finally reversed my decision and started using ad blockers. Why? Frankly, many sites are just greedy. Banners were ugly enough (and I tolerated them) but many sites these days show ads that cover the content, a…

I think this is the wrong way to approach this. You're essentially pirating content now. If you don't like the ads, stop using the site. It's that simple. To take it a step farther, send an email to customer service explaining WHY you're no longer using the site. This sends a much stronger message to them about what makes you unhappy with the service they provide.
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