Earlier quoted context omitted.
Just read through the Game Dev Tycoon article: http://www.greenheartgames.com/2013/04/29/what-happens-when-... I was on the edge of my seat waiting for him to say something like "We used the pirated version that we released to communicate with all the people who pirated the game and we were able to convert 30% of them into paying customers!" But it didn't happen... It sounds like he just used it to really subtly hint…
If they knew they were using a doctored copy, they would go and pirate an undoctored one. Anecdote: This reminds me of the anti-griefer mechanism I put in to heyreddit/reddit roulette back in the day. If you received a verified report (following a forced match with myself), you would only got matched with other griefers. No-one realised why the penis-to-chat ratio was so low, but its because eventually all the penis…
I think there is more to this pirating scenario though. A lot of people probably pirate games because because they aren't sure if they will like them. Once they are at the point where they are losing the game because of the pirated version, they already know they like it. Some of the people who get to this point will want to pay the $8 because they won't want to risk putting more effort into the game and losing progress again because of the pirating. Other people will be more comfortable paying because they no longer have to worry about paying for a game that they won't play.
Even if they convert only 10% of the pirates, they will have increased their sales more than 33%, making them over $800,000 more money.