21–30 of 48 posts
Not that I buy many cake boxes, but the base unit cost, unprinted / coated seems pricey? $1.32 for a box, we must be taking really pricey cupcakes?!
Not that I buy many cake boxes, but the base unit cost, unprinted / coated seems pricey? $1.32 for a box, we must be taking really pricey cupcakes?!
This is a great idea. A huge part of the success over the last 10 or 15 years in the cafe and coffee industry has been about branding and design. Starbucks knows this: bright green straws, red holiday cups, etc. You can see a Starbucks cup from 100 feet away. Why should Starbucks, Blue Bottle, Coffee Bean, and Dunkin all capitalize on this, while a lot of the mom n pop shops that make the best coffee are serving thei…
Most mom n pop coffee shops aren't Lauduree though. If you have a great story then good packaging can help sell that story, but if you don't have a story then it's at best just waste of money. Or worse, it undermines the built-in story that comes with the Costco cups.
I actually think this startup is going to do really well just based on the fact that there's a huge unmet need, but there's definitely some nuance to the situation.
Not that I buy many cake boxes, but the base unit cost, unprinted / coated seems pricey? $1.32 for a box, we must be taking really pricey cupcakes?!
The box though is not just a container to hold things. It is a marketing tool. For example after reading the story of Newman's Own on the back on one of their boxes, I am now more likely to pick them up. And now I'm writing about them providing even more marketing ROI.
As seen on Next Gen Den[1]. Great idea! [1] https://www.youtube.com/watch?v=rl6XZ-cLwkw
This seems like a niche that has been ripe for occupying for a while. Packaging for products has become more and more ornate and is a design job that needs a full team. Good luck to Georgette.
Hi guys :) I'm Sarah, the founder of Georgette. Super excited to be on Hacker News and to answer any questions anybody might have...!
Would you be able to speak to where the boxes are made? Is it one central location somewhere? I always assumed craft packaging was a pretty decentralized industry...especially the niche bakery/cafe market where transportation costs might break your margins on highly custom, low volume orders.
This is a great idea. A huge part of the success over the last 10 or 15 years in the cafe and coffee industry has been about branding and design. Starbucks knows this: bright green straws, red holiday cups, etc. You can see a Starbucks cup from 100 feet away. Why should Starbucks, Blue Bottle, Coffee Bean, and Dunkin all capitalize on this, while a lot of the mom n pop shops that make the best coffee are serving thei…
I think Georgette Packaging can be an enabler for smaller businesses to cost effectively address some of these branding issues, but by itself, it will only be a part of a rather larger picture. This isn't to say their business plan is lacking or that they're offering something that will fail their customers... on the contrary I'm very happy to see someone offering this sort of thing at low volumes and do think there are a number of small entrepreneurs in the space that Georgette is targeting that will make good use of the Georgette products.
On the other hand, Georgette may want to also look at suggesting ways to fill in those other parts of brand identity cost effectively or even partner with others (biz dev relationship sort things) that can get their customers across the branding finish line in areas more than just packaging. If Georgette gets some success, my guess is otherwise lost shop owners will Google their way to good deals on packaging, but may not know where to start on other parts of their identity... even a simple blog could help with ideas.
Hi guys :) I'm Sarah, the founder of Georgette. Super excited to be on Hacker News and to answer any questions anybody might have...!
Whenever I'm walking around the North End and I see a blue and white Mike's pastry box with the string, I reflect on how genius good branding and packaging can be. Would you be able to speak to where the boxes are made? Is it one central location somewhere? I always assumed craft packaging was a pretty decentralized industry...especially the niche bakery/cafe market where transportation costs might break your margins…
Long answer, sorry! :)