Georgette Packaging (YC W16) Makes Custom Branded Boxes and Cups for Bakeries
blog.ycombinator.com
Georgette Packaging (YC W16) Makes Custom Branded Boxes and Cups for Bakeries
1–10 of 48 posts
Re: Georgette Packaging (YC W16) Makes Custom Branded Boxes and Cups for Bakeries
#2This seems like a niche that has been ripe for occupying for a while. Packaging for products has become more and more ornate and is a design job that needs a full team. Good luck to Georgette.
Re: Georgette Packaging (YC W16) Makes Custom Branded Boxes and Cups for Bakeries
#3As seen on Next Gen Den[1]. Great idea!
Re: Georgette Packaging (YC W16) Makes Custom Branded Boxes and Cups for Bakeries
#4This is a great idea.
A huge part of the success over the last 10 or 15 years in the cafe and coffee industry has been about branding and design.
Starbucks knows this: bright green straws, red holiday cups, etc. You can see a Starbucks cup from 100 feet away.
Why should Starbucks, Blue Bottle, Coffee Bean, and Dunkin all capitalize on this, while a lot of the mom n pop shops that make the best coffee are serving their brews in 16 oz paper cups that they buy in bulk from Costco?
Re: Georgette Packaging (YC W16) Makes Custom Branded Boxes and Cups for Bakeries
#5Awesome looking site and a real opportunity I think.
My ex-wife is a cupcake and deco cake maker and I sent her the link, she is really interested and will be contacting you guys soon.
Best of luck to you!
Re: Georgette Packaging (YC W16) Makes Custom Branded Boxes and Cups for Bakeries
#6This is a great idea. A huge part of the success over the last 10 or 15 years in the cafe and coffee industry has been about branding and design. Starbucks knows this: bright green straws, red holiday cups, etc. You can see a Starbucks cup from 100 feet away. Why should Starbucks, Blue Bottle, Coffee Bean, and Dunkin all capitalize on this, while a lot of the mom n pop shops that make the best coffee are serving thei…
Inversely, why should you have to pay extra to get your great craft brewed coffee in a fancy paper cup? Branding like this is much less important for local businesses than national franchises/chains.
Re: Georgette Packaging (YC W16) Makes Custom Branded Boxes and Cups for Bakeries
#7This seems very similar to Pakible (YC W15) https://blog.ycombinator.com/pakible-yc-w15-makes-it-dead-si...
Re: Georgette Packaging (YC W16) Makes Custom Branded Boxes and Cups for Bakeries
#8This is a great idea. A huge part of the success over the last 10 or 15 years in the cafe and coffee industry has been about branding and design. Starbucks knows this: bright green straws, red holiday cups, etc. You can see a Starbucks cup from 100 feet away. Why should Starbucks, Blue Bottle, Coffee Bean, and Dunkin all capitalize on this, while a lot of the mom n pop shops that make the best coffee are serving thei…
Also interesting for pizza places. Many of the best pizzas I've had have come in generic boxes shared between many local shops.
Re: Georgette Packaging (YC W16) Makes Custom Branded Boxes and Cups for Bakeries
#9Not that I buy many cake boxes, but the base unit cost, unprinted / coated seems pricey? $1.32 for a box, we must be taking really pricey cupcakes?!
Re: Georgette Packaging (YC W16) Makes Custom Branded Boxes and Cups for Bakeries
#10This is a great idea. A huge part of the success over the last 10 or 15 years in the cafe and coffee industry has been about branding and design. Starbucks knows this: bright green straws, red holiday cups, etc. You can see a Starbucks cup from 100 feet away. Why should Starbucks, Blue Bottle, Coffee Bean, and Dunkin all capitalize on this, while a lot of the mom n pop shops that make the best coffee are serving thei…
Inversely, why should you have to pay extra to get your great craft brewed coffee in a fancy paper cup? Branding like this is much less important for local businesses than national franchises/chains.
Totally agree. This is aimed at small runs, but for a small run of a standard box it was $2.24 per 6 cupcake box (much more for one with an actual design). What small shop can afford $2.24 a box?
Quick look online found plenty of nice ones for $0.20 a piece that you could put a sticker on with your logo. This is what a lot of smaller places do in Seattle and it seems to work just fine.