$1 per week is not acceptable amount for accessing random Wired content (that would be $52 a year). Perhpas $0.1 a week, or even $0.01 per week.
Or small amount per view (for example $0.01 or even lower, much lower amount), but, the big but, this would considerably put peoples privacy into risk and this would contradict the use case of many ad block users.
So here is the deal Wired - you implement an anonymous payment network and you stop sending data to Google, Facebook and others, or people would just stop visiting your site. Well, this is my prediction and time will tell how much truth is there in it.