Somewhat related, but is there such a thing as "peak advertising"? Like, the point at which there is so much advertising that there is no more space to advertise on? Or we become so inundated by it that it ceases to have any affect on us at all?
See That Billboard? It May See You, Too
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Re: See That Billboard? It May See You, Too
#22Somewhat related, but is there such a thing as "peak advertising"? Like, the point at which there is so much advertising that there is no more space to advertise on? Or we become so inundated by it that it ceases to have any affect on us at all?
Digital is the new frontier, and the space is (virtually) infinite. I think the peak will be when advertisers compete against each other for your time, not your money. A person only has so much time.
Re: See That Billboard? It May See You, Too
#23Somewhat related, but is there such a thing as "peak advertising"? Like, the point at which there is so much advertising that there is no more space to advertise on? Or we become so inundated by it that it ceases to have any affect on us at all?
Re: See That Billboard? It May See You, Too
#24Somewhat related, but is there such a thing as "peak advertising"? Like, the point at which there is so much advertising that there is no more space to advertise on? Or we become so inundated by it that it ceases to have any affect on us at all?
Re: See That Billboard? It May See You, Too
#25The bad thing is that you're not aware that you're followed, and they don't even bother to ask your permission. At the scale of a shopping center it may be OK, but in your daily life it's frightening. ClearChannel has the power to know you better than your best friend.
That would be true if your best friend didn't know your name, address, email, date of birth, and phone number. You see, AT&T, among others, will scrub Personally Identifiable Information("PII") from the data before sharing the data.
Re: See That Billboard? It May See You, Too
#26Somewhat related, but is there such a thing as "peak advertising"? Like, the point at which there is so much advertising that there is no more space to advertise on? Or we become so inundated by it that it ceases to have any affect on us at all?
> so much advertising that there is no more space to advertise on Facebook didn't buy Oculus because they wanted to take fruit ninja to the next level...
Re: See That Billboard? It May See You, Too
#27What a sick world this has become.
Re: See That Billboard? It May See You, Too
#28"has partnered with several companies, including AT&T, to track people’s travel patterns and behaviors through their mobile phones." Basically what I make of this is that cell phone companies (for sure AT&T) have already agreed to sell Clear Channel your location data. Do they already disseminate this information out to anyone who is willing to pay for it or is this new? Edit - I found they do and below are there are…
Re: See That Billboard? It May See You, Too
#29So you block ads on your phone and next thing you know they're tracking you outdoors. Geez. We need some regulation pretty soon otherwise this whole situation will get out of hand. What if someone hacks into that billboard and routes the data elsewhere?
Re: See That Billboard? It May See You, Too
#30*Excludes Facebook Ads