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See That Billboard? It May See You, Too

nytimes.com

21–30 of 67 posts

Re: See That Billboard? It May See You, Too

#21
post #5

Somewhat related, but is there such a thing as "peak advertising"? Like, the point at which there is so much advertising that there is no more space to advertise on? Or we become so inundated by it that it ceases to have any affect on us at all?

Digital is the new frontier, and the space is (virtually) infinite. I think the peak will be when advertisers compete against each other for your time, not your money. A person only has so much time.

Re: See That Billboard? It May See You, Too

#22
post #21
post #5

Somewhat related, but is there such a thing as "peak advertising"? Like, the point at which there is so much advertising that there is no more space to advertise on? Or we become so inundated by it that it ceases to have any affect on us at all?

Digital is the new frontier, and the space is (virtually) infinite. I think the peak will be when advertisers compete against each other for your time, not your money. A person only has so much time.

We are at that point today, see the blogging around the "attention economy." Money is still the end game, luckily there is plenty of innovation happening around new ways to get you to spend more money without needing to apply any of your attention or wasting precious time.

Re: See That Billboard? It May See You, Too

#23
post #5

Somewhat related, but is there such a thing as "peak advertising"? Like, the point at which there is so much advertising that there is no more space to advertise on? Or we become so inundated by it that it ceases to have any affect on us at all?

http://peakads.org/

Re: See That Billboard? It May See You, Too

#24
post #5

Somewhat related, but is there such a thing as "peak advertising"? Like, the point at which there is so much advertising that there is no more space to advertise on? Or we become so inundated by it that it ceases to have any affect on us at all?

I'm looking for an app that collects all the ads that I see, and reminds me to not buy any of the advertised stuff.

Re: See That Billboard? It May See You, Too

#25
post #4

The bad thing is that you're not aware that you're followed, and they don't even bother to ask your permission. At the scale of a shopping center it may be OK, but in your daily life it's frightening. ClearChannel has the power to know you better than your best friend.

>ClearChannel has the power to know you better than your best friend.

That would be true if your best friend didn't know your name, address, email, date of birth, and phone number. You see, AT&T, among others, will scrub Personally Identifiable Information("PII") from the data before sharing the data.

Re: See That Billboard? It May See You, Too

#26
post #20
post #5

Somewhat related, but is there such a thing as "peak advertising"? Like, the point at which there is so much advertising that there is no more space to advertise on? Or we become so inundated by it that it ceases to have any affect on us at all?

> so much advertising that there is no more space to advertise on Facebook didn't buy Oculus because they wanted to take fruit ninja to the next level...

They bought Oculus to continue to diversify their product offerings. Facebook core will likely decline, but they'll still have Instagram, Whatsapp, Oculus, etc. When you have a one trick pony, and the market hands you tens of billions of dollars in exchange for a slice of your company, you buy other horses.

Re: See That Billboard? It May See You, Too

#27
I've heard from german address/data brokers (Schober) that they send out targeted mailings via email and then location pinpoint high value targets for product/ad category X - then they visit these locations in persona and take pictures of their houses and cars to add more data to the profiles.

What a sick world this has become.

Re: See That Billboard? It May See You, Too

#28

"has partnered with several companies, including AT&T, to track people’s travel patterns and behaviors through their mobile phones." Basically what I make of this is that cell phone companies (for sure AT&T) have already agreed to sell Clear Channel your location data. Do they already disseminate this information out to anyone who is willing to pay for it or is this new? Edit - I found they do and below are there are…

Thank you for this! Very helpful. It worked great for AT&T. However, for Verizon, I couldn't find the settings they were talking about. I'm not sure if it's because I'm not a Verizon mobile customer (only Internet), or if they've changed it in the meantime.

Re: See That Billboard? It May See You, Too

#29
post #2

So you block ads on your phone and next thing you know they're tracking you outdoors. Geez. We need some regulation pretty soon otherwise this whole situation will get out of hand. What if someone hacks into that billboard and routes the data elsewhere?

Next I expect they will tracking license plates and spending enormous amounts of money correlating those plates to actual people.
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