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Yahoo is shutting down about half of its content verticals

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Re: Yahoo is shutting down about half of its content verticals

#111

Post by skewart »

tomc1985 wrote: post #62
skewart wrote: post #21

Earlier quoted context omitted.

What would be the point of building a social network for Yahoo? Better engagement? I'm pretty sure they always have been a destination for much of their audience (as opposed to depending on social sharing to get eyeballs, like, say BuzzFeed). So I'm not sure they'd have a whole lot to gain from it. Of course, their audience probably will spend more and more time on social networks, so stemming that tide somehow might…

Why does the world need yet another social network?

I'm defining "social network" pretty broadly, including websites that have a strong social component, like HN, reddit and imgur. These kinds of online communities tend to make people happy, and they let them form friendships and exchange ideas. If a new one emerges then it's probably making some critical mass of people happy.

I would guess that Yahoo's audience might not have a ton of exposure to all the different social networks out there on these days, and they might appreciate a stronger community aspect to Yahoo. A Facebook clone wouldn't make sense, but something that gave it more of the flavor of imgur or HN might. Though I suspect that would be really hard to pull off.

It wouldn't be the bet thing for Yahoo to focus on, but it wouldn't be the worst.

Re: Yahoo is shutting down about half of its content verticals

#112

Post by laughinghan »

cft wrote: post #42
snorrah wrote: post #30

What the fuck is a content vertical?

The development of such language ("content verticals") indicates the transition of a maturing industry from the founders/builders to the executives/gate keepers. They create such language to inflate the value of their executive work which is necessary in corporate politics, as opposed to the value creation process of founders who build new things and call them simply.

I completely agree. That's why we founders, who are much better at using simple language, should ideate a way to pivot our unicorns to disrupt this space. These executives will discover they're not a culture fit in this paradigm shift where sweat equity is properly valued.

(Can I get some help working in 'gamification', 'bootstrapping', and 'dogfooding'?)

Re: Yahoo is shutting down about half of its content verticals

#115

Post by [deleted] »

smegel wrote: post #13

This might be the first good move Yahoo has made since Mayer took over. I can't think of a better example of a company that needs to shed worthless baggage and focus on high value propositions. And I am gobsmacked Yahoo has not at least made an attempt at a real social network. They have hundreds of millions of users, at the point they are in giving all their users an automatic account on Yahoo Social might be a dick…

[deleted]

Re: Yahoo is shutting down about half of its content verticals

#116

Post by bdcravens »

cft wrote: post #42
snorrah wrote: post #30

What the fuck is a content vertical?

The development of such language ("content verticals") indicates the transition of a maturing industry from the founders/builders to the executives/gate keepers. They create such language to inflate the value of their executive work which is necessary in corporate politics, as opposed to the value creation process of founders who build new things and call them simply.

I had to reread this a couple of times to properly parse - was it a meta way of answering the question?

Re: Yahoo is shutting down about half of its content verticals

#117

Post by bitL »

kzhahou wrote: post #34
snorrah wrote: post #30

What the fuck is a content vertical?

It's a subsection of the larger site, dedicated to a specific type of content. Vertical refers to them being fully-featured sites or application by themselves. For example, a real estate vertical might have search options dedicated to housing (number of bedrooms, square footage, etc), whereas the general site would only have generic search operators, not tailored to a specific use case. Hope that helps!!

Then it's pretty silly to shutdown verticals as they most likely share the same source code as the rest. When you consider most SW companies try to establish as many revenue streams with as little people possible, cutting verticals is the last thing you want to do. Instead they should figure out how to share as much code as possible. But hey, it's Yahoo!

Re: Yahoo is shutting down about half of its content verticals

#118

Post by phamilton »

PhasmaFelis wrote: post #86
bksenior wrote: post #65

Earlier quoted context omitted.

Would you prefer them say "categories of content on the site that tend to deal with a central topic or theme." Content vertical is a pretty standard term. These kind of judgemental blanket statements have no place on a site like this,and worse show a lack of experience working in any large company. Please try to be more productive when contributing.

"Content categories" would probably work fine.

But it's more than a content category. It's not like "Posts tagged with 'Entertainment'". It's more like a sub domain. entertainment.yahoo.com vs finance.yahoo.com

Edit: fashion.yahoo.com isn't real, so I changed it to entertainment.yahoo.com

Re: Yahoo is shutting down about half of its content verticals

#119

Post by dgemm »

bitL wrote: post #117
kzhahou wrote: post #34

Earlier quoted context omitted.

It's a subsection of the larger site, dedicated to a specific type of content. Vertical refers to them being fully-featured sites or application by themselves. For example, a real estate vertical might have search options dedicated to housing (number of bedrooms, square footage, etc), whereas the general site would only have generic search operators, not tailored to a specific use case. Hope that helps!!

Then it's pretty silly to shutdown verticals as they most likely share the same source code as the rest. When you consider most SW companies try to establish as many revenue streams with as little people possible, cutting verticals is the last thing you want to do. Instead they should figure out how to share as much code as possible. But hey, it's Yahoo!

It's the content that takes effort to maintain, not the code.

Re: Yahoo is shutting down about half of its content verticals

#120

Post by niels_olson »

obituary_latte wrote: post #81
bksenior wrote: post #65

Earlier quoted context omitted.

Would you prefer them say "categories of content on the site that tend to deal with a central topic or theme." Content vertical is a pretty standard term. These kind of judgemental blanket statements have no place on a site like this,and worse show a lack of experience working in any large company. Please try to be more productive when contributing.

This guy is a straight shooter with upper management written all over him

What would you say ... ya do here?
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