Yahoo is shutting down about half of its content verticals

Post by obituary_latte » Thu, Feb 18, 2016, 2:23 AM UTC

bksenior wrote: post #65

cft wrote: post #42

Earlier quoted context omitted.

The development of such language ("content verticals") indicates the transition of a maturing industry from the founders/builders to the executives/gate keepers. They create such language to inflate the value of their executive work which is necessary in corporate politics, as opposed to the value creation process of founders who build new things and call them simply.

Would you prefer them say "categories of content on the site that tend to deal with a central topic or theme." Content vertical is a pretty standard term. These kind of judgemental blanket statements have no place on a site like this,and worse show a lack of experience working in any large company. Please try to be more productive when contributing.

Post by hga » Thu, Feb 18, 2016, 2:27 AM UTC

jorgecurio wrote: post #46

Let's just recap what happened to Yahoo since Marissa took over: - wasn't able to turn the company around - wasn't able to monetize tumblr - wasn't able to capitalize on Alibaba shares - wasn't able to deliver return to investors - was able to parachute out of Yahoo with hundred million dollars+ Someone tell me, what CEO out there actually does anything that justifies their insane pay grade because often it looks lik…

Post by iscrewyou » Thu, Feb 18, 2016, 2:33 AM UTC

kafkaesq wrote: post #37

snorrah wrote: post #30

What the fuck is a content vertical?

"Vertical" as in a marketing channel for ads (disguised as a vaguely interesting website or publication). In longer form: basically a codeword for "A once vaguely or perhaps genuinely interesting website / channel / magazine / whatever but which is now (through various nefarious means) in the possession of Megacorp X, which, in turn, couldn't begin to give a toss about the actual content (let alone the so-called "com…

Post by jonahx » Thu, Feb 18, 2016, 2:45 AM UTC

jonpaine wrote: post #78

cft wrote: post #42

Earlier quoted context omitted.

The development of such language ("content verticals") indicates the transition of a maturing industry from the founders/builders to the executives/gate keepers. They create such language to inflate the value of their executive work which is necessary in corporate politics, as opposed to the value creation process of founders who build new things and call them simply.

It's not that specific. It's everywhere. I see it all the time in programming terminology. There are technical terms that annoy me when I first hear them. It appears people are trying to inflate their worth by using unnecessarily specific or complicated terms. Then on some random night when I'm bored I'll familiarize myself with the term and all its' nuances and from that point forward it's more efficient to use the…

Post by smegel » Thu, Feb 18, 2016, 2:50 AM UTC

1024core wrote: post #70

smegel wrote: post #13

This might be the first good move Yahoo has made since Mayer took over. I can't think of a better example of a company that needs to shed worthless baggage and focus on high value propositions. And I am gobsmacked Yahoo has not at least made an attempt at a real social network. They have hundreds of millions of users, at the point they are in giving all their users an automatic account on Yahoo Social might be a dick…

> And I am gobsmacked Yahoo has not at least made an attempt at a real social network. 3: Yahoo 360, Yahoo Kickstart and Yahoo Buzz.