What's really amazing is that Yahoo has lasted as long as it has.
Yahoo is shutting down about half of its content verticals
71–80 of 199 posts
Re: Yahoo is shutting down about half of its content verticals
#72Earlier quoted context omitted.
What would be the point of building a social network for Yahoo? Better engagement? I'm pretty sure they always have been a destination for much of their audience (as opposed to depending on social sharing to get eyeballs, like, say BuzzFeed). So I'm not sure they'd have a whole lot to gain from it. Of course, their audience probably will spend more and more time on social networks, so stemming that tide somehow might…
> What would be the point of building a social network for Yahoo? Better engagement? Maybe just more engagement. People spend a hell of a lot of time on Facebook. I am thinking a social networking site like Facebook, combined with a mobile app that not only acts as a client to the social network, but also emulates the easy sharing features of instagram/snapshat/periscope. Something the younger generation will want to…
> the hardest thing about building a social network is getting users
Going by the trainwreck that was Google+, I think you're completely wrong on this one.
Re: Yahoo is shutting down about half of its content verticals
#73Earlier quoted context omitted.
Translation: Middle management invents slang like this to seem more important.
I'm sorry you've been rubbed the wrong way to be so bitter on just a term.
I couldnt care less.
It just screams inexperienced teenager that thinks everything adult is stuuuuipd. Just had higher expectations for the discourse, thats all.
Re: Yahoo is shutting down about half of its content verticals
#74Earlier quoted context omitted.
The development of such language ("content verticals") indicates the transition of a maturing industry from the founders/builders to the executives/gate keepers. They create such language to inflate the value of their executive work which is necessary in corporate politics, as opposed to the value creation process of founders who build new things and call them simply.
Translation: Middle management invents slang like this to seem more important.
Everyone invents slang to seem more important.
Re: Yahoo is shutting down about half of its content verticals
#75Re: Yahoo is shutting down about half of its content verticals
#76Earlier quoted context omitted.
> What would be the point of building a social network for Yahoo? Better engagement? Maybe just more engagement. People spend a hell of a lot of time on Facebook. I am thinking a social networking site like Facebook, combined with a mobile app that not only acts as a client to the social network, but also emulates the easy sharing features of instagram/snapshat/periscope. Something the younger generation will want to…
> the hardest thing about building a social network is getting users Going by the trainwreck that was Google+, I think you're completely wrong on this one.
Google+ was going great guns until they started forcing people to use real names everywhere. There's a big step between "building a social network" and "trying to own your users' real life identities".
Re: Yahoo is shutting down about half of its content verticals
#77This might be the first good move Yahoo has made since Mayer took over. I can't think of a better example of a company that needs to shed worthless baggage and focus on high value propositions. And I am gobsmacked Yahoo has not at least made an attempt at a real social network. They have hundreds of millions of users, at the point they are in giving all their users an automatic account on Yahoo Social might be a dick…
Yahoo circa 2000 was a social network, with your yahoo account connecting messaging, chat, games, websites, and loads of other stuff.
It was a bunch of siloed social mini-networks who's only common factor was the account, and given its "media company" form, and who called the shots, I doubt there was ever a realistic prospect of connecting them into something combined and semi-coherent like Facebook.
Re: Yahoo is shutting down about half of its content verticals
#78What the fuck is a content vertical?
The development of such language ("content verticals") indicates the transition of a maturing industry from the founders/builders to the executives/gate keepers. They create such language to inflate the value of their executive work which is necessary in corporate politics, as opposed to the value creation process of founders who build new things and call them simply.
It's not that specific. It's everywhere. I see it all the time in programming terminology.
There are technical terms that annoy me when I first hear them. It appears people are trying to inflate their worth by using unnecessarily specific or complicated terms. Then on some random night when I'm bored I'll familiarize myself with the term and all its' nuances and from that point forward it's more efficient to use the formerly-annoying-and-seemingly-high-and-mighty term to communicate exactly what I mean in a single word or phrase.
That's just how language works. But like anything, some folks will latch onto anything to inflate what they bring to the table by over-complicating things.
Thankfully the divining rod for weeding these people out is often as simple as asking them two to three questions on the topic to discern if they're leveraging their vocabulary or hiding behind it.
Re: Yahoo is shutting down about half of its content verticals
#79What about Yahoo Answers? I hate seeing their results show up in the top 3 when I do a Google search. They're always low quality and not useful.
Your problem is with Google, not Yahoo...
Re: Yahoo is shutting down about half of its content verticals
#80What the fuck is a content vertical?
"Vertical" as in a marketing channel for ads (disguised as a vaguely interesting website or publication). In longer form: basically a codeword for "A once vaguely or perhaps genuinely interesting website / channel / magazine / whatever but which is now (through various nefarious means) in the possession of Megacorp X, which, in turn, couldn't begin to give a toss about the actual content (let alone the so-called "com…
Vertical is usually a classification, typically segmenting a cohort or population by industry. It's not limited to online marketing or ads.