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Google's Parisian Love Superbowl Ad

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Re: Google's Parisian Love Superbowl Ad

#71

Post by waterlesscloud »

stoprock wrote: post #64
waterlesscloud wrote: post #51

Earlier quoted context omitted.

Bing is definitely faster and more regular on new sites. Seen it time and again. But I don't know if that matters in the end. Certainly not as much as update speed on the major sites, where Google is very good.

Pretty anecdotal. In that vein, I definitely see far more google IPs in my app logs when they are new and have no traffic. When I see traffic that isn't someone with a beta invite or some bot trying to find a PHP exploit, it's pretty much always google. In fact, I just checked on two sites right now and I'm seeing 66.249.67.152, 66.249.67.49 and 66.249.68.123, all of which are googlebot. I see one yahoo IP (67.195.11…

I went back and looked, and on my three newest sites, Bing was first by several days. Oddly, Yahoo is my most frequent on those. Not the case with older sites.

Maybe it's more random that I would have imagined.

Re: Google's Parisian Love Superbowl Ad

#72

Post by waterlesscloud »

CamperBob wrote: post #67
heyitsnick wrote: post #26

Earlier quoted context omitted.

"IIRC the checkout scanners enable the execs at these companies to watch their sales in real time.", can you provide any further information or links on this? Shocking if true, and my quick google searching was fruitless.

As crad suggests in his reply, never, ever make the mistake of thinking grocery-store chains are managed by knuckle-dragging morons. Grocery retailing is a hell of an interesting business. A grocery store is like a miniature, specialized Disneyland. Rule #1: everything you see, from shelf height to lighting to back-end IT, is intentional. Rule #2: in the event you see something that looks arbitrary or unimportant, se…

When you think about the tiny margins grocery stores survive on (1% is the commonly quoted stat), it's easy to see that they're forced to be well run. Make many mistakes and they're out of business.

Re: Google's Parisian Love Superbowl Ad

#73

Post by lunchbox »

In addition to building up the Google brand, this ad introduces many viewers to uses of Google they weren't aware of (finding how-to's and advice, tracking flights, translating phrases, etc). Remember, a large number of people still don't realize you can use Google for more than simple keyword searches:

http://www.reddit.com/r/AskReddit/comments/8hthy/anybody_els...

Re: Google's Parisian Love Superbowl Ad

#74

Post by lmkg »

ubernostrum wrote: post #55
albertsun wrote: post #15

Great commercial, but the main message for me is that the Bing team has been doing something right. The quality of other search engines has caught up to the point where brand is an important factor in the fight for search market share. Google's product is no longer clearly better than the alternatives. Notice how most of the rest of the commercials on are for things like snack food, beer and cars where the image and…

the main message for me is that the Bing team has been doing something right Judging based on the ads, I wouldn't agree. Bing's TV spots fall into two groups: 1. A litany of random obnoxiousness followed by some dude saying "BING". We don't see someone getting better results from Bing, we just see someone obnoxiously spouting crap and then associate that with the brand. Whoops. 2. People trying to answer a question,…

You're missing the point. Google feels a need to respond to Bing, which it hasn't before. However stupid you may think the ads are, Google is responding as if Bing is a (potentially) legitimate threat.

Re: Google's Parisian Love Superbowl Ad

#75

Post by chadaustin »

teye wrote: post #45
albertsun wrote: post #15

Great commercial, but the main message for me is that the Bing team has been doing something right. The quality of other search engines has caught up to the point where brand is an important factor in the fight for search market share. Google's product is no longer clearly better than the alternatives. Notice how most of the rest of the commercials on are for things like snack food, beer and cars where the image and…

Tell us why you think Bing is as good as Google.

The Bing iPhone app has awesome support for movie times and locations. The Google iPhone app is a collection of annoying pop-out-to-safari links.

Re: Google's Parisian Love Superbowl Ad

#76

Post by neilk »

lunchbox wrote: post #73

In addition to building up the Google brand, this ad introduces many viewers to uses of Google they weren't aware of (finding how-to's and advice, tracking flights, translating phrases, etc). Remember, a large number of people still don't realize you can use Google for more than simple keyword searches: http://www.reddit.com/r/AskReddit/comments/8hthy/anybody_els...

Yes! I'm surprised that more people haven't commented on this.

I believe this is the main reason why they even considered running an ad. Most of the examples are contrived to show off little-known but useful Google features. Why else is she in Paris?

Otherwise, the ad is largely celebrating how Google has entered almost every part of our lives. It doesn't really tell us anything we don't know, just associates it with pure gushy sentiment. I guess that's the branding part.

Re: Google's Parisian Love Superbowl Ad

#77

Post by neilk »

sketerpot wrote: post #41
n8agrin wrote: post #28

A minor observation, but I appreciate how they show the user highlighting text in one of their search results for truffles. Having done some usability work and watched users work on their computers, highlighting what is being read is such a common behavior, it's cool to see Google so in touch.

People really do that? I had no idea. Why do they highlight what's being read? I'm confused and intrigued.

Nervous habit, really.

Re: Google's Parisian Love Superbowl Ad

#78

Post by neilk »

nroach wrote: post #61

Am I the only one that finds this ad kind of scary? 58 comments so far and not one mentions privacy. Google can tell a lot about a person from their search history, and this ad illustrates the point well.

Shut up geek, can't you see this imaginary couple is in love?

I think you touch on another unstated reason for this ad. You could see it in the Youtube comments... people were saying things like "yeah, Google will take over the world, but when they do I will be cheering it on... they're awesome".

People are clearly struggling with this increasing unease they have about Google and online services while embracing them more and more every day. This ad helps them get in touch with their positive feelings. Which is not exactly a lie, but it serves Google's interests.

Re: Google's Parisian Love Superbowl Ad

#79

Post by neilk »

jdietrich wrote: post #60

I think this ad absolutely exemplifies why Google so utterly dominate almost everything they turn their hand to. The ad is utterly simple, to the point that there is practically nothing to subtract; This elegance of form reveals the magic of the substance. Compare to recent ads by Yahoo and Microsoft: http://www.youtube.com/watch?v=MqbaZcX67L0 http://www.youtube.com/watch?v=Vl2OXiX5esE The ad by Yahoo is particularly…

Dude, did you see the Chrome ads? A lot of them were terrible.

You're right that this piece did achieve "Googliness" in an ad context. Maybe they've found their message finally.

Re: Google's Parisian Love Superbowl Ad

#80

Post by moconnor »

nroach wrote: post #61

Am I the only one that finds this ad kind of scary? 58 comments so far and not one mentions privacy. Google can tell a lot about a person from their search history, and this ad illustrates the point well.

I did. From that perspective (my life seen through the lens of Google's information on me) I found the music pretty creepy, too.

It reminded me of http://www.fatal-attarction.net/dl/DuBistTerrorist_EN_deubbe...

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