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Brave: Brendan Eich's clean-ads browser startup

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Re: Brave: Brendan Eich's clean-ads browser startup

#341
post #70

I will repeat this one more time, because Eich seems to be missing the point.[1] I don't adblock for privacy, security, or speed. Those are just nice-side effects. I adblock because I do not want to be manipulated into buying things I do not need. I wonder what would happen if, as a society, we said, "enough, no more ads". Would it really be the capitalist apocalypse that the ad industry is trying to make us believe…

lol are you that easily maninupulated?

Re: Brave: Brendan Eich's clean-ads browser startup

#343

You all are forgetting one thing. Without ads google would not exist, without ads facebook couldn't exist and expand, make research. If everybody will block ads then you will see decline in free sites.

I have never forgotten this. It's my primary motivating factor in mercilessly blocking ads and ad servers, both within my browser and at my routers, both at home and at work. If someone wants to make money off of me, they're free to send me a bill. If their content isn't valuable enough to sell directly, why should I waste my bandwidth and RAM monetizing their garbage? A world without Facebook and Google sounds wonde…

It was called 1997. You can go back there by connecting over a 56k modem and using Netscape 2.

Re: Brave: Brendan Eich's clean-ads browser startup

#344

Earlier quoted context omitted.

I fall into the camp of blocking all ads because frankly I don't like them. They are visual pollution. I also doubt I would pay for written content (maybe on a very rare occasion I might) if given a micro-payments solution because it doesn't seem worth paying for. I write blog posts from time to time and I do it for pleasure because I enjoy writing about things that interest me and sharing it with others. Honestly I…

> I write blog posts from time to time and I do it for pleasure because I enjoy writing about things that interest me and sharing it with others. I do the same thing, but I realized a while back there is a flaw in this model. It means the available creative works—which in turn effectively means the engine of culture—is determined almost entirely by people who are well-off enough to have the free time to do that. I do…

> determined almost entirely by people who are well-off enough to have the free time to do that.

The word “amateur” used to be a positive thing, meaning that an amateur really had the time to get to know their field and weren’t distracted by the business side of things.

Re: Brave: Brendan Eich's clean-ads browser startup

#345
I'm the founder of a competitor in this space called Paymail.net. We're looking forward to battling it out in the marketplace with Brave and the traditional ad networks. I posted an intro on Hackernews 2 days ago, but we didn't make it to the front page.

Our difference to Brave is that we give free ads to everyone, the advertiser only pays if the end user makes a purchase. Similiarly the display site gets nothing if there was no economic exchange. Capitalism is supposed to be a machine for you getting what you want. We want to help that process along. I have an uncompromising attitude that web/world ads should be for things that you really want to see, and then they become content.

That might be a utopian vision today, but I have strong belief in the power of people's self interest to drive positive change.

Edit: chrispm reposted the link here, https://news.ycombinator.com/item?id=10940684

Re: Brave: Brendan Eich's clean-ads browser startup

#346
post #97

Earlier quoted context omitted.

I don't adblock for privacy, security, or speed. Those are just nice-side effects. I adblock because I do not want to be manipulated into buying things I do not need. Interesting. I'm the opposite. I've yet to encounter an ad that has a hope in hell of manipulating me at all. I couldn't be more dismissive of them. And if I encounter one too often my dislike of the company starts to grow. "It's show time, and you've b…

> I've yet to encounter an ad that has a hope in hell of manipulating me at all. If you know what "just do it", "the happiest place on Earth", "think different", or "the world's most advanced operating system" refer to, you've already been manipulated. A lot of ads are just about making sure you have a particular brand in mind and you're keenly aware of that brand's existence. Then, when time comes around to actually…

You can overcome this by developing some habits of mind. First, never make a purchasing decision at the store or when approached by another person. Always decide that you'll buy something in the comfort of your own home, and try to wait on that decision. If you think you need something, stop, forget about it, and see if you need it next week. Only buy it if you still need it then.

Second, always always comparison-shop for things. Read the reviews, identify which specs are most important to you, seek out competitors, and compare prices. The Internet (and now mobile apps) makes this so easy these days.

I've never bought Nike or IBM, usually prefer local amusement parks or carnivals to Disneyland, and had to Google to realize that your last slogan applies to OS X (I think Xen when I hear "the world's most advanced operating system"). Consistently saved 80% of my income since I started working. I love ad-supported stuff, because it means other people pay for it rather than me.

Re: Brave: Brendan Eich's clean-ads browser startup

#347

Earlier quoted context omitted.

I get your point, and it is a good one. We have a micro payments channel to publishers, frictionless and anonymous, under construction, for folks who want no ads and who will pay. Other users than you will be able to mix and match, too: better and more private ads on sites they don't support, with a revenue share to these users that they can spend on sites they do. We aren't saying "only ads". We do see ads as a nece…

> I would love to see micropayments replace ads. I don't know much about the technical reality of it, but I've thought that an effective micropayments system could be revolutionary, one of thhe most important innovations in tech: 1) It could be a way of financing an incredible amount of essential work that current funding models fail, because the payments are one-off and not worth the high trasaction costs (in fees a…

Micropayments already exists for journalism in the form of Blendle and others. It isn't as effective as you might hope:

https://medium.com/@wfederman/micropayments-for-news-article...

(key takeaway from that article: people are moving away from micropayments where they already exist (e.g. music) to subscription models. It doesn't work)

Re: Brave: Brendan Eich's clean-ads browser startup

#348
post #70

I will repeat this one more time, because Eich seems to be missing the point.[1] I don't adblock for privacy, security, or speed. Those are just nice-side effects. I adblock because I do not want to be manipulated into buying things I do not need. I wonder what would happen if, as a society, we said, "enough, no more ads". Would it really be the capitalist apocalypse that the ad industry is trying to make us believe…

But this whole little website we're both posting on is essentially content marketing for a for-profit startup incubator. It even has "promoted content" in the form of job ads for YC backed companies.

Why is that OK but display ads are not? If all sites switched to native ads does that make it better?

Re: Brave: Brendan Eich's clean-ads browser startup

#349

Earlier quoted context omitted.

I fall into the camp of blocking all ads because frankly I don't like them. They are visual pollution. I also doubt I would pay for written content (maybe on a very rare occasion I might) if given a micro-payments solution because it doesn't seem worth paying for. I write blog posts from time to time and I do it for pleasure because I enjoy writing about things that interest me and sharing it with others. Honestly I…

> I write blog posts from time to time and I do it for pleasure because I enjoy writing about things that interest me and sharing it with others. I do the same thing, but I realized a while back there is a flaw in this model. It means the available creative works—which in turn effectively means the engine of culture—is determined almost entirely by people who are well-off enough to have the free time to do that. I do…

>It means the available creative works—which in turn effectively means the engine of culture—is determined almost entirely by people who are well-off enough to have the free time to do that.

From where I sit, that's the problem ad-supported media has, not the other way around.

Look at TV before Netflix/iTunes/etc. came along. It was pretty much a crap-fest of lowest-common-denominator programming that was created based on who sold the most ads. It left out large sections of the population (minorities, women, LGBT, etc.) for the most part, relegating them to stereotypes, if they were mentioned at all. It also limited content that discussed topics that were unpleasant to the media gateways. (I've heard it said that NBC News wasn't allowed to discuss nuclear power at all because GE, which owns NBC, was in that business and didn't want any bad press from their own company.)

Now a television show on Netflix/HBO/etc. can discuss topics that it wants without having to worry about whether a sponsor might drop out, or they might offend someone, or because they didn't appeal enough to the mainstream.

Removing ads has freed media. The current system isn't perfect, but it's a hell of a lot better than 3 major networks pumping out sitcoms about white fat guys married to beautiful women.

Re: Brave: Brendan Eich's clean-ads browser startup

#350
post #49

Earlier quoted context omitted.

I found web adverts got a lot more annoying after Firefox started including a pop-up blocker by default. That was when we started seeing pop-unders, animated Flash ads and all that.

I've been saying for years that blockers just remove the good guys. What's the point in trying to make a safe, non-tracking, curated ad network when you will just be blocked by everyone anyway? All adblockers do its turn the game into a race to the bottom. Whoever can get the most invasive ads past the most blockers is the winner. Any company that isn't willing to play dirty will be left behind. Content creators won'…

All this means is that ad-blockers will have to add anti-anti-ad-blocking technology (you can already download anti-anti-ad blocking extensions to chrome), at which point it is a race to the bottom.
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