Earlier quoted context omitted.
Whenever people talk about the money in college football right now, I generally tell them to blame Tivo (and subsequently Netflix). Tivo started it with the ability to record and watch later while fast forwarding through commercials. Netflix with it's mountains of commercial free content followed next. That put a huge advertising premium on content that people NEED to watch live like sports or hit shows like Walking…
> The reality for cord cutters and cable companies alike is that, if it weren't for ESPN I'd have no reason to have cable. It's the only reason I have a pay TV package. During college football season I got a Sling subscription solely to watch college football (ESPN and the SEC Network mostly). I never even really used the Sling app much - it's terrible, crashes a lot, and isn't on AppleTV. I just used my Sling accoun…
That subscriber will be worth a lot more once they can be targeted with individually personalized marketing content based on previous TV-watching habits, augmented with third-party data from other digital channels, web browsing history, purchasing history, etc. It's coming; YouTube proves it can be done. It's only a matter of time before we see different business models for the monetization of streaming content on more 'traditional' TV channels as well.
The alternative is a subscription model that would price out many sports fans, or obsolescence followed by slow death for want of revenue.