Earlier quoted context omitted.
One of the biggest names in tech changed the branding for a service in certain markets where the English title translated into profanity. It's the responsible move if you're operating globally. Apologies for ambiguity, but this is a case where I can't be any more specific.
The Pajero is called Montero in several countries, which include the Spanish-speaking ones.
I wonder what happens when someone crosses the border (any border) with it.