Earlier quoted context omitted.
> Furthermore are cable customers really Al Jazeera's target audience? I think it was purely a business decision. The way the US cable model works is the content providers get however many cents a month per subscriber that has the channel. The individual amount isn't great, but the cable company does all the hard work of collecting the money and giving you a single nice bigger cheque. It also helps with advertising,…
>The problem with Internet streaming is getting any demographic information Is this a problem in 2016? I'm pretty sure you can get _MORE_ data from internet tracking vs. otherwise.
You do get data from internet tracking, but it is based around your activity and some correlation (eg geoip). Note that Al Jazeera would only get information about their own activity. There are various services that aggregate at a higher level, but they do cost money. I can't find any now, but there were a few companies that had a service you could ask about the current user and they would return likely demographic information.
That all matters if you are trying to sell the advertising yourself. If someone else higher in the user visibility chain sells the ads (eg google, facebook, yahoo) then they already have the comprehensive tracking and demographics. But advertising isn't that profitable and those guys will take a big chunk of the revenue, while you remain beholden to them.