Earlier quoted context omitted.
One thing people seem particularly blind about is that private companies holding data from their own purposes is the huge point of failure for privacy. The government can get your gmail, facebook, verizon, amazon data because those companies keep that data about you. The NSA doesn't need to spy on you, google already does. I don't think the NSA is reading my email, but I know Google is. Not to mention that when all t…
A lot of people are not blind about this at all. They understand fully that their data is collected and they expect nothing less than the top result of their Google, Amazon, and Facebook queries to match exactly what they are looking for.
Does anyone remember that angry email they sent 5 years ago where they were criticizing their boss? Google does. What kind of profile can you build from thousands and thousands of such emails, messages and queries, and location data and pictures, videos, actions on social networks?
I think some companies have a better idea about who some people are than those people themselves.