The problem with Microsoft hasn't been that they've never been able to inspire excitement with a product (remember currier: https://en.wikipedia.org/wiki/Microsoft_Courier , or Kinect) but rather their execution on those products. Only half of Apple's genius is their design, the other half is their incredible execution machine, in large part thanks to the work that Tim Cook did. Microsoft used to have an incredible e…
Their advantage we're in the combination of innovation, design and marketing, and their unique market power/position which give them unique powers over collaborators and suppliers which they knew how to smartly use to build new ecosystems.